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Why exhibit

Grow your business in South America

06 - 08 August 2024

São Paulo Expo, São Paulo, Brazil

Why exhibit

Endless growth opportunities

As the 4th largest global F&B market, Brazil is the perfect place for your ingredients business to flourish this year.

Showcase your products
Generate high quality leads
Network with leading local and global tastemakers
The numbers
Fi South America 2023 results
  • 10000+
  • 30+
  • 59%
    c-suite visitors
  • 89%
    South American visitors
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Make your impact on the industry

The audience

Who you will meet

44% at Head / Senior job level
65% of visitors are buyers
10,000+ potential customers from 30+ countries
exhibitor looking at products at Fi South America
It's time to reach your full potential
exhibitor measuring out sample at Fi South America
Visibility all year round
Year-round promotion with our tailored marketing campaigns with measurable ROI.
“Our first time at Fi South America was in 2019 and since then we’ve seen an increase in visitors, both in terms of quantity and quality, including professionals from other countries such as Chile, Bolivia and Colombia. ”

Carolina Nascimento,

Manager for South America, US Dairy Export Council (USDEC)

“FiSA is an excellent opportunity to gain insight into the latest developments in the industry. Since Acquion is fully committed to products associated with sustainable chains, this fair is a benchmark in the food sector for us.”

André Albuquerque,

CEO, Acquion

"We've been attending FiSA for several years. FiSA is a very important event for us because it allows us to prospect new clients and to grow closer to our current clients by presenting our innovations. ”

Márcia Silva,

New Business Development Specialist, Rousselot Gelatinas in Brazil

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Fi South America Innovation Awards
The Innovation Awards celebrates the future-gazers and game-changers. Free to enter for all exhibitors, it's time for you to take centre stage.
Smarter digital campaigns
Reach your buyers, maximise your brand awareness, generate excellent-quality leads, establish thought leadership in the industry, and achieve greater returns on your investment and time with our smarter digital campaigns.
Our community
Moments from last year
exhibitor demonstration at Fi South America
exhibitor showcasing product to camera at Fi South America
visitors networking at Fi South America
visitors posing in front of social media wall at Fi South America
exhibitor puring out sample at Fi South America
presenter at Fi South America
Lead the conversations of tomorrow
Answers to some of the most common queries
What are the event dates and timings in São Paulo?

Date: August 06 to 08, 2024

In-person: Sao Paulo Expo

Visiting hours: from 1 pm to 8 pm.

How to participate in Fi South America 2024? / How do I register?

You can register for Fi South America here.

Are there any restrictions on entry to the event?


  • It is forbidden to enter the event wearing a tank top, shorts or flip-flops.
  • The entry of animals of any species or size is prohibited, except guide dogs, duly authorized.
  • Minors under 16 years old are not allowed.For those under 18, a guardian must sign a form at the entrance to the event.
  • The event organizer reserves the right to remove from the venue any person who causes inconvenience or interferes with the smooth running of the event.
  • The participant in the event is aware and agrees that the event organizer has the exclusive right to use images (photos and footage) of people, stands and products for dissemination at any time.

What health & safety measures are at the event?

South America's Food Manufacturing will be organized in accordance with Informa’s AllSecure health and safety standards. As the world’s leading events’ organizer, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.

The hospital’s face-to-face event will be organized in accordance with Informa’s AllSecure health and safety protocol and following the rules of local authorities. Informa has developed a set of health and safety processes and measures for its events, giving everyone peace of mind and confidence that they are participating in a safe and controlled environment. *According to Decree 60.989, of the City Hall of São Paulo (06/01/2022).

About Informa AllSecure:

Informa has collaborated with association partners including UFI, AEO and SISO, industry peers, venues, suppliers and relevant authorities to develop industry-wide All Secure standards that raise the bar on safe, hygienic, productive and high-quality organised event experiences. Informa AllSecure is how these standards are being adopted in our business.

All Informa events will be run according to official government and local authority guidance in the first instance, as well as any venue or location-specific regulations. In addition, all Informa events will follow the ten Informa AllSecure priority commitments. Wherever applicable and possible, our events will also apply the fuller range of standards and guidelines described in the Informa AllSecure guidebook.

Exhibitor warning - I have been approached by a company I don't recognise, what should I do?

Exhibitor Warning

Some Fi exhibitors have been fraudulently targeted by a company called Expo Guide.


Expo Guide / / Construct Data Verlag / International Fairs Directory / Fairs & Business target companies through legitimate exhibition guides. Their current activities cover companies throughout Europe, the Americas and Asia.

Expo Guide claims to offer online listing services. They use a form which resembles an organiser's free catalogue listing service, inviting exhibitors to complete the form for an entry in an on-line directory. Unsuspecting exhibitors who sign and return the form are then contracted into a three-year, non-retractable agreement, which could cost you a significant amount of money, with no foreseeable benefits.

Included in their group is debt collection agency Gravis Inkasso Gmbh and Swiss debt collection agency Premium Recovery AG (a Construct Data subsidiary) which works in partnership with the various guides to intimidate exhibitors into paying.

These publications have no connection with us, or any of our events.

We strongly advise our exhibitors, and the entire exhibition community, to be most vigilant against this and similar organisations.

There are many so-called guides that mail deceptive contracts and then harass those who sign them in error for money.

However the sheer scale and systematic way in which these guides attack exhibitors is outrageous.

Please contact us directly if you have any questions.