Why Hi Japan
Platform for health ingredients
Network with more than 38,000 industry tastemakers!
Discover F&B trends on a local and global scale
Grow your business easily in-person
Explore 4 unique zones under 1 roof
Key sectors
Exhibitors across every sector
Exhibitors
The familiar names
Some of the familiar names
For attendees
Meet pioneering tastemakers
Connect and collaborate with leading local and international suppliers, discover the latest food trends and explore the most innovative ingredients this exciting region has to offer.
Get involved
Source, learn and connect
670+
exhibitors
38,000+
Expected attendees
46+
visiting countries
Highlights from the last edition
How your brand can make its mark
For exhibitors
Grow your business in Japan
Showcase your products, connect with new and existing business partners and secure your place in one of the world's most profitable F&B markets.
"We introduced new products and ingredient data, and were able to acquire many potential clients, which should lead to future business negotiations, evaluations and requests for consultations."
Exhibitor
Smartcore
Smarter digital campaigns
Reach your buyers, maximise your brand awareness, generate excellent-quality leads, establish thought leadership in the industry, and achieve greater returns on your investment and time with our smarter digital campaigns.