Sourcing Opportunities

New Product Zone

Discover an extensive selection of the most innovative products, showcased alongside insightful information powered by Innova Market Insights. 

The New Product Zone showcases product innovations from leading industry players and provides the perfect opportunity to give new ingredients the introduction they deserve to the market. 

Where: Stand 8A01

Hi Europe New Product Zone

Hi Europe Show Pavilions

Show Pavilions

With over 500 exhibitors, it can be time-consuming to find the exact ingredients, product or exhibitor you're looking for. Find the innovations you're looking for at our dedicated pavilions.

Are you searching for specific ingredients and services or are you looking to source from a specific country? Hi Europe & Ni provides you with an easy route to find targeted solutions and ingredients for your business with our dedicated pavilions on the show floor.

Featured Show Pavilions

New Exhibitor Pavilion

Meet new suppliers bringing new innovative ingredients as well as raw materials and services for the food & beverage industry. 

Healthy Finished Products Expo

New! A platform to source or showcase high-quality healthy products that enhance health & wellness.

Expo FoodTec Pavilion

Discover the latest high-tech ingredient processing and packaging solutions for your business. 

Innovation Tours

Join the Nutrimarketing, ProVeg International and GOED experts on a guided tour to discover how leading companies are responding to innovations in the F&B industry. Select one of the themes below to hear first-hand what companies have to say about their new products.

Spaces are limited, so sign up for the tour in advance to secure your spot. 

Where: Stand 8A01

Hi Europe Innovation Tours

Featured Innovation Tours

Clean Label 2.0: Trust & Transparency

One of the three innovation tours brought to you by Nutrimarketing

Plant-Based finished products tour

An Innovation tour held by ProVeg International

Omega-3s (EPA/DHA): Opportunities for Success

This innovation tour will be led by GOED