Thank you for being part of Hi Europe 2021

Hi Europe co-located with Fi Europe 2021 has ended!

Thank you for joining us this year and helping make the past 2 weeks such an interactive, productive, and successful time for everyone involved.
You can still access content, continue connecting and sourcing ingredients at Fi Europe Online until December 31st, 2021.

Welcome to Hi Europe co-located with Fi Europe 2021

We’re happy to announce that we’ve received the official go-ahead from the Frankfurt City authorities to hold Hi Europe 2021 at Messe Frankfurt

Health Ingredients in the Spotlight

Health ingredients (Hi) Europe now combined with Food ingredients (Fi) Europe will take place in a new online and in-person format this year.

With the increasingly blurring lines between everyday foods and those with health benefits, the demand for health ingredients, plant-based alternatives, natural and immunity-boosting products is rapidly rising. COVID-19 has especially led to new trends in healthy eating, with consumers avoiding additives and preservatives and choosing healthier nutrition.

Health Ingredients Europe is the must-attend event for health food professionals, providing diverse opportunities for ingredients suppliers. With the Informa AllSecure measures and growing vaccination rates guaranteeing the highest possible safety standards, and with new virtual opportunities, the world’s leading ingredients show will be a whole new experience – more comprehensive and flexible than ever.

Hi Europe 2021, co-located with Fi Europe, will take place for the first time Online & In-Person.

Important information for your trade fair participation in the time of COVID-19

Fi Europe co-located with Hi Europe will be organised in accordance with Informa's AllSecure health and safety standard, and official government and local authority guidance which includes 2G rule (vaccinated or recovered). As the world's leading events' organiser. Informa has developed a detailed set of enhanced measures to provide the highest level of hygiene and safety at its events. Providing everyone with reassurance and confidence they are participating in a safe and controlled environment. More info on entry to Germany & AllSecure measures

Placing your safety at the heart of our event.

1 event, 2 experiences

The leading in-person and online event in the F&B ingredients industry, evolved to offer you MORE.

More Options

The Online & In-Person format will allow for maximum attendance at Hi & Fi Europe 2021. Those who can’t travel or have never participated in the past will be able to be present, exhibit, network and learn online too!

More Time

The online event will open earlier and with its advanced search functions will give you more time and make it easier to connect with each other, identify prospects, source solutions, and find suppliers.

More Networking

With 2 weeks of networking opportunities, it’s never been easier to nurture existing business relationships and forge new ones over a cup of coffee at the event or at a virtual happy hour!

More Flexibility

Personalised schedules, easy to use search function and filters, live and on-demand content allow you to plan your agenda efficiently and make the most of the Online & In-Person event days.

Hi & Fi Europe 2021 in Numbers




Attendees (Online & In-person)


Countries represented

Companies already on board to exhibit at Hi Europe 2021:

This year, we will be joined by a great line-up of exhibitors. View the full exhibitor list