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Volker Spitzer has over 27 years of R&D/medical marketing experience in the consumer health, natural ingredients industry and academia. After his career start as a university professor he continued in different leading global roles in R&D, (open) innovation, licensing/M&A and marketing at Roche, DSM Nutritional Products, Bayer Consumer Health and analyze & realize / Zaluvida. Since October 2017 he is Global Principal at IQVIA being responsible for strategic management consulting in the area of Consumer Health R&D/Innovation. Volker has a background in chemistry/pharmaceutical sciences and holds a Ph.D. in Food Chemistry. He authored over 65 papers and books mainly around natural products.
Read the interview with Dr Volker Spitzer to find out about the digital tools that foster consumer engagement.