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After graduating from the Department of Food Business and Development in University College Cork in 2007, Amy-Jane became interested in the area of health claims and consumer acceptance and completed her PhD in this area in 2011. With a keen interest in health and wellness communication, Amy-Jane then worked as a research fellow for University College Cork. During this time she also had the opportunity to lecture in the areas of communications, new product development and research methods. In addition to her role with EHPM, Amy-Jane currently lectures in the area of food marketing in European Universities and provides assistance to companies setting up and managing their communication strategies.
Read the interview with Amy to learn more about how supplement companies can improve their success rate when launching new products.