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Food scares examples are many. Think of ESB, chlorine-washed chickens, H5N1 aviary influenza or the current debate about the use of pesticides on crops and the environment. These scares, often multiplied by media frenzy, complicate our choice when it comes to buying foods.
As consumers we are increasingly looking for healthy food options that don’t harm our health while respecting our environment. However, the diversity of products, the complexification of labels and the flow of contradictory information makes this choice difficult.
The Food Evolution Breakfast will look at the difficulty consumers face and will highlight some of the solutions proposed by industry and civil society experts. As recent environmental catastrophes in the Amazon bring us to consider the environmental impact of food production, the panel will look at potential ways consumption habits might change in the coming years.
To start the conversation, read the interview with Prof Huub Lelieveld, President of the Global Harmonization Initiative (GHI) and Dr Veslemøy Andersen, Norwegian Ambassador of the GHI to find out how misinformation about food can have real-world implications, and what can be done about this.
Reserve your morning on Thursday 5 December to attend the breakfast.
Doors open and networking
Welcome address from the moderator Jon Benninger, Vice President & Market Leader - SupplySide, Informa Markets
Title: Debunking misinformation about food
Speaker: Professor Huub Lelieveld, Co-Founder and President of the Global Harmonization Initiative
Moderator: Jon Benninger, Vice President & Market Leader - SupplySide, Informa Markets
- Dr Veslemoy Andersen, Global Harmonization Initiative
- Professor Huub Lelieveld, Co-founder and President of the Global Harmonization Initiative
- Aris Christodoulou, Co-founder and President of SIGA Care
- Nicole Coutrelis, Specialist EU law and International Food Laws and Regulations, Coutrelis & Associés
Q&A between panel and audience