Consumer behavior shifted dramatically during the past 25 months of the pandemic which changed food and consumer trends from pre-pandemic times. These trends encouraged food and beverage producers to be innovative to ensure that the variety of offerings met customer demands. A focus on health, food safety and sustainability are 3 of those trends that enticed producers to adopt and adapt their food products to consumers. Furthermore, micro ingredients used in the food and beverage products are mainly sourced from outside the ASEAN. However, local producers have developed indigenous ingredients that enhance and add value to agricultural raw materials. As such, Food ingredients Asia become the key driver to create more 2 varieties of food offerings and differentiate them from the competition.

Rungphech Chitanuwat, Group Director – ASEA, Informa Market

Due to the pandemic, it has been challenging for U.S. companies to meet and connect with their existing and new buyers. Exhibiting at Fi Asia Online helps us and U.S. companies to connect with our trading partners and provides us the opportunity to share updates on new U.S. food ingredients and upcoming trends to the food industry in Thailand and other countries in Southeast Asia region.

Regional Agricultural Counselor of U.S. Department of Agriculture, U.S. Embassy, Bangkok Thailand.