This category covers innovations related to food and beverage ingredients or additives from animal and non-animal/plant-based/alternative sources. These innovations can be related to improvements in taste, texture, appearance, or nutritional value/health benefits.

This category covers innovations related to food processing or bioprocessing technologies, solutions or services that enhance either operational efficiency or the nutritional/health value of food. 

This category covers innovations in digital services and solutions such as AI, machine learning, blockchain, IoT, digital platforms, or data analytics that support improvements in ingredients sourcing and production, food formulation, food safety and quality, traceability, transparency, smart packaging, and/or supply chain management.

This special prize will be awarded to the startup with the most sustainable innovation. All startup finalists across all categories can be considered for this award, with the winners being decided by the expert jury. The startup’s overall sustainability efforts will be considered including efforts to reduce resource usage, minimize waste, and enhance both environmental and societal impact, ensuring the innovation contributes to a more sustainable and resilient food system.

Smartcore, the official digital marketing provider for exhibitors at Fi Europe, is introducing a bonus prize! Two selected Startup Challenge finalists and the Sustainability Award winner (if applicable) will receive a smarter digital marketing package. This exclusive package can help you showcase your innovation or sustainability initiative and elevate your digital marketing strategy in 2026.