Plant-based market report 2022

"Consumers around the world are increasingly including plant-based products in their diets, and the number of people who identify as flexitarian has increased, from 26% in 2020 to 31% in 2022, according to data from FMCG Gurus. The proportion of vegetarian and vegan consumers also has increased, to 10% and 3% respectively, up from 8% and 2% in 2020"

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Here’s a little of what’s inside…

  • - Plant-based market overview
  • - Plant-based consumer trends by FMCG Gurus
  • - New ingredients that mimic meat and dairy
  • - Spotlight on category innovations
  • - The ‘whole food’ approach

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