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Fi Europe Startup Challenge 2024

Unearthing tomorrow's tastemakers.

Why enter?

Startups today, leaders tomorrow

The Fi Europe Startup Challenge helps launch innovative products, offering key support and exposure for new industry players. Amid high startup failure rates, it connects newcomers with partners and experts for business growth. The (free) application process opens June 2024. Register your interest and be the first to be notified.

Gain international exposure
Build invaluable connections
Get support from the experts
Accelerate your business ideas

“I think that is one of the reasons why Informa Markets is organising this: to give startups a lot of exposure by pitching here, there are investors in the room, that could also possibly help them to make the right connections and get the funding for their product development.”

Sandra Einerhand, Head of Einerhand Science & Innovation

Who can enter?

The Fi Europe Startup Challenge is open to startups no older than 5 years in the food & beverage industry. We are looking for truly innovative products, disruptive technology and ground-breaking solutions that will drive the industry forward.

The 2023 Startup Challenge winners
Most Innovative Food or Beverage Ingredient
Most Innovative Plant-Based or Alternative Ingredient
Most Innovative Processing Technology or Technology Platform
Most Innovative Service or AI Solution Supporting the Food & Beverage Industry
Deep Detection
Most Innovative Sustainable Solution
WNWN Food Labs
Most Innovative Sustainable Solution
Planet A Foods
Busy show floor with people at Fi Europe
Get noticed by a global audience
Ready to fast-track your innovative idea? Submit your entry now and show the foods ingredients industry that you mean business.
Moments from 2023
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Crowd in theatre at Fi Europe
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Influence the future
Innovation awards
Not a startup but have a product or service that's breaking new ground in the industry? Join world-class innovators and put your brand in the spotlight at this year's Innovation Awards.
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