Hosted in Japan, the home of functional ingredients, Hi Japan is the leading industry event across Asia for sourcing health ingredients, functional ingredients, supplements & nutraceuticals ingredients, and much more.
Source Innovations
Any ingredient & solution you need
Meet 600+ Japanese & international exhibitors to search for all the ingredients & solutions. Your visitor registration gives you free access to all co-located events.
Nurture Your Network
Who you know matters
Join 40,000+ food and health industry professionals under one roof. Nurture your network, strengthen existing relationships and create new ones.
Uncover market trends
Learning never stops
Be the first to discover latest industry trends and keep abreast of the latest industry developments at our wide range of conferences and seminars taking place over the three-day show.
Japan at a glance
- Japan is the birthplace of the functional ingredients industry, with a long tradition of selecting and enhancing the health benefits of food products
- The Economic Partnership Agreement (EPA) between the EU and Japan makes it easier than ever before for European companies to do business with Japan
- Food is key in Japanese culture with 23-25% of the domestic expenditure on food
- Health & wellness food sales continue to experience strong growth driven by health concerns and an ageing population.
Key facts:
- Japan is a country of 125 million people with a GDP of USD 5 trillion.
- Revenue of food manufacturers in 2021 was about USD 300 billion.
- Revenue of health food in 2021 was about USD 10 billion..
What can you expect at Hi Japan?
Hi Japan is held annually in Tokyo, Japan, and attracts thousands of visitors and exhibitors from across the health and functional food and ingredient industries, making it a key event in the Asian health and functional food industry calendar.
At Hi Japan, visitors can explore a wide range of health and functional food and ingredient products, including natural and organic ingredients, plant-based proteins, nutraceuticals, dietary supplements, and more.
The event also includes exciting programs to provide opportunities for attendees to learn about the latest research, market trends, and industry best practices:
- Educational sessions
- Technical seminars
- Industry conferences
What is the local demand for the health ingredients market?
- Aging population: Japan has one of the fastest-aging populations in the world, and this demographic trend has increased the demand for health and wellness products. The Japanese market for health and wellness food and beverages is expected to grow at a CAGR of 3.6% between 2020 and 2025, reaching a market size of JPY 5.6 trillion (USD 51.3 billion) by 2025.
- Consumer awareness: According to a survey by Nielsen, 46% of Japanese consumers are willing to pay more for food and beverages that are healthy.
- Traditional diet: The traditional Japanese diet is considered to be one of the healthiest diets in the world, and this has led to a growing interest in traditional Japanese ingredients and cuisine. Ingredients such as matcha, seaweed, and fermented foods are increasingly popular in Japan and around the world.
Curious to find out who's exhibiting at Hi Japan?
Interested in exhibiting?
Find more about all your exhibiting opportunities on our exhibit page
