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Why exhibit

Japan's leading event for health ingredients

23 - 25 October 2024

Tokyo Big Sight Exhibition Centre

Why exhibit

The only event you need to...

Showcase your products to attendees from across the industry
Generate high quality leads and secure deals
Inspire tomorrow's tastes
The numbers
Business outcomes
  • 630
  • 36,500
  • 4
    shows in 1
  • 432
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What does exhibiting at the show look like?

The audience

Who you will meet

85.6% of exhibitors were satisfied with Hi Japan
Over 95.2% exhibitors found business opportunities in 2023
79.5% of visitors were satisfied with Hi Japan
attendees Hi Japan
Time to reach your full potential
attendee reading paper at Hi Japan
Smart core
Market your brand 365 days
Year round promotion with our tailored marketing campaigns with measurable ROI.

"The ratio of targeted visitors was high, and it was efficient as a place for product promotion and new customer acquisition."


Smarter digital campaigns
Reach your buyers, maximise your brand awareness, generate excellent-quality leads, establish thought leadership in the industry, and achieve greater returns on your investment and time with our smarter digital campaigns.
Moments from last year
Exhibitor at hi Japan
Visitor scanning code
Visitor walking in front a stand
Visitor watching a stand at Hi Japan
attendees Hi Japan
Lead the conversations of tomorrow
Answers to some of the most common queries
Where/How can I order my exhibitor badges?

Please contact your account manager for all your operational questions.

I would like to order some items for my stand to use during the show. How can I arrange this?

Please contact your account manager for all your operational questions.

I need to arrange my accommodation. Can you support me?

More information about travelling and accommodation can be found here.

Is there an online manual available for exhibitors?

Please view our exhibitor stands page here.

Exhibitor warning - I have been approached by a company I don't recognise, what should I do?

Exhibitor Warning

Some Fi exhibitors have been fraudulently targeted by a company called Expo Guide.


Expo Guide / / Construct Data Verlag / International Fairs Directory / Fairs & Business target companies through legitimate exhibition guides. Their current activities cover companies throughout Europe, the Americas and Asia.

Expo Guide claims to offer online listing services. They use a form which resembles an organiser's free catalogue listing service, inviting exhibitors to complete the form for an entry in an on-line directory. Unsuspecting exhibitors who sign and return the form are then contracted into a three-year, non-retractable agreement, which could cost you a significant amount of money, with no foreseeable benefits.

Included in their group is debt collection agency Gravis Inkasso Gmbh and Swiss debt collection agency Premium Recovery AG (a Construct Data subsidiary) which works in partnership with the various guides to intimidate exhibitors into paying.

These publications have no connection with us, or any of our events.

We strongly advise our exhibitors, and the entire exhibition community, to be most vigilant against this and similar organisations.

There are many so-called guides that mail deceptive contracts and then harass those who sign them in error for money.

However the sheer scale and systematic way in which these guides attack exhibitors is outrageous.

Please contact us directly if you have any questions.