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Tomorrow's tastes today

Japan's largest ingredients event

23 - 25 October 2024

Tokyo Big Sight Exhibition Centre

Why Hi Japan

Platform for health ingredients

Network with more than 36,500 industry tastemakers!
Discover F&B trends on a local and global scale
Grow your business easily in-person
Explore 4 unique shows under 1 roof
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How your brand can make its mark
Get involved
Source, learn and connect
  • 630
  • 36,500
  • 950
  • 34
    visiting countries
Exhibitor stand at Hi Japan
For exhibitors
Grow your business in Japan
Showcase your products, connect with new and existing business partners and secure your place in one of the world's most profitable F&B markets.

Key sectors

Exhibitors across every sector

Lactic acid bacteria







Cold dessert


Plant extracts



Visitors networking at Hi Japan
For attendees
Meet pioneering tastemakers
Connect and collaborate with more than 630 local and international suppliers, discover the latest food trends and explore the most innovative ingredients this exciting region has to offer.

"We introduced new products and ingredient data, and were able to acquire many potential clients, which should lead to future business negotiations, evaluations and requests for consultations."


Visitors networking at exhibitor stands at Hi Japan
Highlights from the last edition
Smarter digital campaigns
Reach your buyers, maximise your brand awareness, generate excellent-quality leads, establish thought leadership in the industry, and achieve greater returns on your investment and time with our smarter digital campaigns.
Our community
Moments from last year
visitors inspecting products at exhibitor booth at Hi Japan
visitors pointing at product listing at Hi Japan
Okayasu exhibitor booth at Hi Japan
Audience at a content session at Hi Japan
visitors waiting at exhibitor booth at Hi Japan
exhibitor handing over test sample to visitor at Hi Japan
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