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Why exhibit

Japan's leading event for health ingredients

14-16 October 2026

Tokyo Big Sight Exhibition Centre, Tokyo, Japan

Why exhibit

The only event you need to...

Showcase your products to attendees from across the industry
Generate high quality leads and secure deals
Inspire tomorrow's tastes
The numbers
Business outcomes
  • 650+
    exhibitors
  • 38000+
    expected attendees
  • 4
    zones in 1
  • 430+
    presentations
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What does exhibiting at the show look like?

The audience

Who you will meet

More than 50% of exhibitors were satisfied with Hi Japan
Over 96.5% exhibitors found business opportunities last year
78.8% of visitors were satisfied with Hi Japan
attendees Hi Japan
Time to reach your full potential
attendee reading paper at Hi Japan
Smart core
Market your brand 365 days
Year round promotion with our tailored marketing campaigns with measurable ROI.

"The ratio of targeted visitors was high, and it was efficient as a place for product promotion and new customer acquisition."

Exhibitor

Smartcore
Expand your reach
Sponsorship
Stand out from the crowd with any of our sponsorship packages. Reach your buyers and maximise your brand awareness when exhibiting at Hi Japan.
Moments from last year
Exhibitor at hi Japan
Visitor scanning code
Visitor walking in front a stand
Stands
Visitor watching a stand at Hi Japan
attendees Hi Japan
Lead the conversations of tomorrow
asset
Have a question?
We've got answers.
Find quick answers to common questions about the event. If you need additional help, our support team is here to assist you.