About

The 31st Anniversary 
Japan’s Largest Trade Show for Functional & Health Ingredients

Japan is the birthplace of the functional ingredients industry, with its long tradition of enhancing food products to promote good health. This budding market continues to grow rapidly, and key players from around the world are coming to Hi Japan to witness the ongoing evolution of the functional ingredients industry.

In an ageing population, people are now giving more attention to health-related food, such as functional food and nutraceuticals. Today, 60% of the Japanese people use health supplements, with 60% of those who take them satisfied with the effectiveness.

What’s more, the new Japanese health claim regulation, “Foods with Function Claims” (FFC) started in 2015, and this is expected to have a significant economic impact on the Japanese health-related market. More than 1,300 products have been accepted for the new claims, as of September 2018. The functional food, supplement and nutraceutical market in Japan is expected to grow even dramatically in the coming years. To develop those products, finding functional ingredients and valuable ways of the applications is a big theme in the food industry, nutraceutical industry and even pharmaceutical industry today.

Hi Japan at a glance

4 Areas - FIT, s-Tec, LL, HIJ

Hi Japan

Hi Japan is the leading platform for functional foods, supplements and nutraceuticals, and caters to the region's huge demand for health foods.

Exhibitor Profile: Leading companies in Functional ingredients, Natural ingredients, Contract Manufacturers/OEM, Research & Consulting, Fermented food ingredients

visitor profile: F&B manufacturers, Health food & supplements manufacturers, Trading companies, wholesale companies, educational institutions, and many more.


FiT Japan
The 3rd Edition - Innovation Technology and Solutions for New Taste,
Flavour, Texture and Colour Get Together

As consumers give attention to their health, the food industry has developed technologies and solutions to create a new taste, flavour, texture, colour and better taste.
FiT Japan features a unique ingredients technology that can create better tastes, and solutions to keep these tastes fresh, and FiT Japan is the perfect place to promote such ingredients and technology to food and beverage manufacturers, food service provider and distributors.
FiT Japan is the first exclusive exhibition in Japan, featuring such solutions for taste. In the food industry, the pursue for taste is an eternal theme, and FiT Japan 2019 was the 2nd edition, about 100 suppliers showcased new tastes, flavours, textures and colours, in addition to focusing on consumers’ health. More than 40% of visitors showed the highest interests in this area. Together with Hi Japan (focusing on health and functional ingredients) and S-tec Japan (on safety and quality), the three important themes in the food industry, “health”, “taste” and “safety and quality”, will come together during Asia’s biggest food development show.


S-Tec Japan
Japan's ONLY exhibition for Food Safety and Quality Control

Awareness of food safety is at an all-time high in Japan, following a spate of high-profile incidents that have shaken consumer confidence in the quality and safety of manufactured food. Partly as a result of this, but also because of tightened regulations and the need to develop more innovative products in the market, investments are being made in all areas of analysis and inspection, safety and hygiene, technology of powdered/liquid food, environmental technology and packaging technology. Those five areas or themes come together at S-tec Japan 2020.

S-tec Japan is the only event in Japan that focuses on this highly specialised segment and provides the best opportunity to meet production, quality control and R&D professionals from food manufacturing companies.

Co-located alongside S-tec Japan is the Hi Japan and the FiT Japan Exhibition. Hi Japan features health and functional ingredients, and FiT Japan features ingredients and technology for better taste. These parallel events provide a one-step source of information on “health”, “taste” and “safety and quality”, and attract all of the professionals from the food industry to one location.


Food Long Life Japan
Shelf life technology that helps keep food taste and quality longer

On 31 May 2019, Japan enacted a law for the reduction of food wastage. Although there is no need to mention that manufacturing and sales helps together to take measures for food loss, for the manufacturers, two countermeasures are necessary: “Reduce” and “Reuse”.

Concerning “Reuse”, the Food Recycling Law was enacted in the 2000s and amended in 2015 to increase the recycling targets according to industry type. On the other hand, to “Reduce” or to implement food waste reduction is the most priority of the industry, and manufacturers are forced to carry out this countermeasure now. To minimise food wastage, it is important to promote long shelf life technology, prolonging and keeping the taste and quality of food.

Food Long Life Japan gathers a variety of long-shelf-life technologies for food loss reduction, and will target to introduce these technologies to manufacturers and sales people.

2 Pavilions - cosmetics, Protein

Nutri Cosmetics Pavilion at a glance:

This exclusive pavilion will showcase outer-beauty ingredients, inner-beauty ingredients and anti-ageing ingredients, and appeals to manufacturers of cosmetics and health foods, as well as those looking to enter these markets.

Exhibitor Profile: Leading companies in Natural ingredients for cosmetics, Inner beauty ingredients for hair, skin, nails, Beauty Skin Evaluation Equipment, Cosmetics contract manufacturers and more.

Visitor Profile: Health food manufacturers, Cosmetics manufacturers, Food manufacturers, Hairdressing products manufacturers.


High-Protein Food Development Zone

High-Protein Food Development Zone at a glance: The High Protein Food Development Zone will showcase several types of protein ingredients and tasting technologies in an effort to support the development of new protein foods.

Exhibitor Profile: Leading companies in Milk Protein, Plant Protein, Flavour, Seasoning, Masking ingredients and many more.

Visitor Profile: F&B manufacturers, health food manufacturers, distributors and many more.


For any other questions about exhibiting or
visiting, please contact the Hi Japan team

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 press kit, and download show releases 

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