Hi Japan

Hi Japan, FiT Japan, S-Tec Japan

Japan’s Largest Trade Show for Functional & Health Ingredients

Hi Japan is the annual must-attend event for industry professionals looking to make an impact on Japan’s thriving health food market and functional ingredients industry.

Japan is the world's largest functional food and supplements market, with more than 60% of the population using some form of supplements. The opportunities in the market are endless and with the introduction of their health claim system (Foods with Functional Claims), which was introduced in 2015, it has never been easier for small to medium sized companies to launch products with specific health claims.

3 events in 1

Hi Japan

Hi Japan is the leading platform in Japan for functional foods, supplements and nutraceuticals

FiT Japan

FiT Japan showcases the latest developments in food technology aimed at creating longer-lasting and better-tasting food.

S-Tec Japan

S-tec Japan is the only exhibition in Japan for food and safety and quality control 

Why Hi Japan?

Japan is the birthplace of the functional ingredients industry, with a long tradition of selecting and enhancing the health benefits of food products.

This pioneering market continues to grow rapidly and key players from Japan and abroad are coming to Hi / FiT / S-tec Japan to source innovative new ingredients and learn about the trends and developments in the industry.

With more than 600 exhibitors and 40,000 visitors expected, it is the only event of this scale in Japan, and the place to get your foot in the door in this lucrative market.

Download the 2018 post show report get more insights into who you can expect to meet onsite.

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Tokyo Big Sight Exhibition Centre

Wednesday, 2 October 2019
10:00 - 17:00

Thursday, 3 October 2019
10:00 - 17:00

Friday, 4 October 2019
10:00 - 17:00

Exhibiting companies at Hi Japan

600+ exhibitors

Onsite visitors Hi Japan

40,000+ visitors

3 events in 1

3 events in 1

Visitor Profile

  • Food / Beverage Manufacturers
  • Health Food / Supplement / Nutritional Food Manufacturers
  • Trading Companies / Distributers
  • Wholesale Companies
  • Retailers
  • Mail Order / Door-to-door Sales
  • Contract Manufacturers / Laboratories
  • Education Institutions
  • Consultant / Certification Bodies

Did you know that 57.5 % of 2018 visitors were C-Suite Executives?

Tasting samples onsite
Exhibitor display with candy Hi Japan

Exhibitor Profile

Below is a summary of the exhibitor profiles for each of the events:

Hi Japan Exhibitors
•    Functional ingredient manufacturers
•    Natural ingredient manufacturers
•    Food Additives
•    Contract Manufacturing
•    Beauty and cosmetic ingredients 

FiT Japan Exhibitors
•    Food Additives
•    Natural Ingredients
•    Sensory Evaluation

S-Tec Exhibitors
•    Safety and Hygiene Technology
•    Powder and Liquid Technology
•    Food Analysis
•    Packaging and Labelling

Learn more about the Japanese market

Europe - Japanese food & beverage market infographic

Japanese consumers prioritise hygiene and safety as well as innovation, and these are areas in which European ingredients suppliers are percieved to be very strong. The new EU-Japan trade deal formally signed in July 2018 makes it easier than ever before for European companies to access the Japanese market.

Download the full report to find out more.

We have been participating for several years at Hi Japan. The Japanese market is interested our line of products and visitors at Hi Japan have the power to make decisions about the products they need

Mr Jose Arenas, CEO, Atacama Bio Natural Products S.A., Chile