Hi Europe is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Learn at Hi Europe
Stay ahead of the curve with our diverse range of educational features. Learn about key industry trends and technology solutions by attending our free presentations at the Industry Insights Theatre and the Supplier Solutions Theatre.
Explore our paid onsite features at the Hi Conference and the Future of Nutrition Summit and discover innovative solutions in processing equipment, packaging, research and development, contract manufacturing, software, food safety and hygiene, and much more.
Market Trend #1: Functional Food
Changing lifestyles and consumers’ increasing interest in health and fitness have been key factors driving the demand for nutritional and functional food. The functional foods category includes ingredients such as carotenoids, dietary fibres, fatty acids, minerals, prebiotics, probiotics, and vitamins.
With rapid advancements in science and technology, the demand for functional foods is expected to continue to thrive as a broader range of improved functional food products becomes more available.
Discover how the demand for functional foods – in particular, naturally functional foods with good health and sustainability credentials – will continue to grow throughout 2017-2025.
Free Educational Opportunities
Industry Insights Theatre
Explore key trends by attending free presentations from leading industry experts
Supplier Solution Sessions
Discover new ingredients and technology solutions from leading suppliers at the Supplier Solutions Sessions
The Innovation Tours
Attend focussed, guided tours from NutriMarketing experts to learn about how suppliers are responding to key market trends
Be the first to learn about some of the most exciting innovations coming from small start-ups that remain largely unknown to the wider industry
Take part in plant-based cooking shows, tastings, panel discussions, guided tours, and more, all in association with ProVeg International
Listen to presentations, case studies and discussions addressing the latest organic trends and challenges, in association with FiBL
Hear about the latest trends and challenges in supplements and botanicals by attending our presentations, case studies, and discussions, in association with EHPM
Food Evolution Movie
Watch a free screening of the documentary FOOD EVOLUTION (2016, USA, 92 min) by director Scott Hamilton Kennedy, which explores the controversy surrounding GMOs and food
Market Trend #2: Clean Label
The demand for clean label products and transparency continues to grow and is likely to drive innovation within the food industry. Data from Mintel shows a 4% increase of new product launches which hold a ‘clean label’ claim (such as ‘no additives/ preservatives’, ‘all natural’ or ‘GMO Free’) in 2017 compared with 2016.
Ingredients manufacturers must consider the growing need to bridge the gap between what consumers are looking for and what the industry defines as clean label or natural. One of the biggest challenges for the industry will be to understand how consumers define ‘clean label’ and develop products accordingly.
Learn more about the latest clean label trends.