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Japan is the birthplace of the functional ingredients industry, with a long tradition of selecting and enhancing the health benefits of food products.
This pioneering market continues to grow rapidly and key players from Japan and abroad are all coming to Hi / FiT / S-tec Japan to source innovative new ingredients and learn about the trends and developments in the industry.
With more than 600 exhibitors and 40,000 visitors expected, it is the only event of this scale in Japan, and the place to get your foot in the door in this lucrative market. Don't wait any longer and find out today why you can't afford to miss out!
Want to know more about exhibiting at Hi Japan?
Japanese consumers prioritise hygiene, safety as well as innovation, and these are areas in which European ingredients suppliers are percieved to be very strong. The new EU-Japan trade deal formally signed in July 2018 makes it easier than ever before for European companies to access the Japanese market. Want to know more?