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Why exhibit

China's one-stop shop for the food and health industry

Why exhibit

The only event you need to...

Generate leads and grow your business
Showcase your innovative products and solutions
Inspire tomorrow's tastes
The numbers
Business outcomes
  • 500+
    total attendance
  • 12000+
  • 70%
    c-suite visitors
  • 115+
    represented countries
Co-located exhibitions in numbers
170,000 SQM exhibitor area | 100,000 Visits | 2,000 Exhibitors
Visitors observing a booth at Fi China
Make your mark at the show

The audience

Who you will meet

70% of visitors are C-suite
44% of exhibitors are F&B manufacturers
64% of visitors attend to find new suppliers
80% of visitors in 2023 said they would return in 2024
red rectangle
It's time to reach your full potential
attendees networking
Stand out from the crowd
Smarter digital campaigns
Reach your buyers, maximise your brand awareness, generate excellent-quality leads, establish thought leadership in the industry, and achieve greater returns on your investment and time with our smarter digital campaigns.
"This is our first time exhibiting at this event. Golden Omega is new in the Chinese market. Hi & Fi Asia China is very important because it is the first introduction of our company to the Chinese market."

Claudio Aracena
Commerical Director of Golden Omega

“We're very happy to be part of this event again which we’ve been attending for the last decade. Every year we take the opportunity to launch new products at the event. We find the event very well organized and attractive, we’re already looking forward to participate next year."

Arnaud Gaudy
Sales Director Greater China of Naturex part of Givaudan

"We need to be here in order to grow our relationships with our customers in the market. Building relationships with customers involves a continuous year-round effort and exhibiting here is just one part of the puzzle."

Aker Biomarine

Our community
Moments from last edition
Attendee and exhibitor chatting
Package showcasing at Fi China
Attendee and exhibitor chatting in front of the booth
Busy show floor at Hi & Fi China
Busy booth at Hi & Fi China.
Many attendees in Hi & Fi China's corridor.
Lead the conversations of tomorrow
Answers to some of the most common queries
How can I get to the venue?

You can find out more information about travelling to the venue here.

What are the dates and opening hours?

Monday 19 June 2024: 09:00 - 18:00

Tuesday 20 June 2024: 09:00 - 18:00

Wednesday 21 June 2024: 09:00 - 16:00

I need to arrange my accommodation. Can you support me?

You can find out more information about accommodation here.

Where can I find information about visa applications?

Please check with your local governement with the current travel situation for flying to China, before booking flights and beginning the visa process. If it is approved to fly and you require a visa we can support you with the official invitation letter. Please find more information on our travel information page.

Exhibitor warning - I have been contacted by a company called Expo Guide, what should I do?

Some exhibitors have been fraudulently targeted by a company called Expo Guide.


Expo Guide / / Construct Data Verlag / International Fairs Directory / Fairs & Business target companies through legitimate exhibition guides. Their current activities cover companies throughout Europe, the Americas and Asia.

Expo Guide claims to offer online listing services. They use a form which resembles an organiser's free catalogue listing service, inviting exhibitors to complete the form for an entry in an on-line directory. Unsuspecting exhibitors who sign and return the form are then contracted into a three-year, non-retractable agreement, which could cost you a significant amount of money, with no foreseeable benefits.

Included in their group is debt collection agency Gravis Inkasso Gmbh and Swiss debt collection agency Premium Recovery AG (a Construct Data subsidiary) which works in partnership with the various guides to intimidate exhibitors into paying. These publications have no connection with us, or any of our events.

We strongly advise our exhibitors, and the entire exhibition community, to be most vigilant against this and similar organisations.

There are many so-called guides that mail deceptive contracts and then harass those who sign them in error for money. However the sheer scale and systematic way in which these guides attack exhibitors is outrageous.

Please contact us directly on +31 20 245 5355 if you have any questions.

Is there a translation service available at the event?

Yes, our translation service made available to all attendees and exhibitors enables you to connect with local suppliers and potential business partners easily. See here for more information on this service, including deadline for applications and cost.

Can you share more information on visa-free travel to China?

China now offers visa-free entry to travellers holding ordinary passports from France, Germany, Italy, the Netherlands, Spain and Malaysia from December 1, 2023, to November 30, 2024.

To find out more visit our travel & venue page