The Ingredients in Action pavilion tasting bar allows visitors to taste, touch and smell the latest products.
Innova Market Insights will present over 10 highly innovative healthy products for sampling. Highlights at last year’s tasting bar at Fi Europe 2015 included a functional beverage with spirulina, various energy drinks with unusual flavors (e.g. cinnamon), coconut chips, a juice meal alternative with coconut milk for satiety, and a snacking bar made with cricket protein. Expect a whole host of innovative surprises at this year’s bar too, including high protein snacks and sports performance solutions. So be sure to drop by and sample the best of what the nutrition industry has to offer.