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Synopsis: Conscious consumers want to make the right food and beverage choice. They are not only giving greater consideration to health but also to ethical, environmental and social factors when making purchasing decisions. The leading trends driving new product development in food and beverages will meet these increasing consumer demand. This presentation will introduce all top 10 trends for 2019 to help you to understand their implications for the food and beverage industry.
Synopsis: Innovation is a vital necessity in a world of global competition. Yet innovating is becoming increasingly complex. This is due to three underlying trends that are changing the rules of the game:
TREND #1: the inflation and fragmentation of knowledge
TREND #2: accelerating commoditization
TREND #3: digital transformation
These underlying trends are tightly intertwined. The inflation and fragmentation of knowledge is pushing companies to go out and look for contiguous knowledge—needed for innovation outside of their own walls. The accelerating commoditization, which comes accompanied by a drift toward servicization, is obliging companies to look for this knowledge in places that are increasingly distant from their traditional, core knowledge. Digital transformation is accelerating this drift toward servicization.
Synopsis: Ashwagandha, King Of Herbs.
In the 5000 year old system of Ayurveda, The Science Of Life, Ashwagandha Withania somnifera, is regarded as the King Of herbs. Among the 7500 plants utilized in Ayurveda, Ashwagandha is at the top, imparting numerous benefits to body and mind. We’ll explore the history, legend, lore, traditional use and modern science of ashwagandha, with photos from the field in India.
Synopsis: Presentations, case studies and discussions addressing the latest trends and challenges in supplements and botanicals, including:
- Consumer demand for supplements and botanicals
- Global market analysis
- The latest regulatory updates
- New delivery methods
Title: Botanicals in supplements – safe guarding against challenges
Synopsis: This presentation will address the following:
- Highlighting key growth areas for supplements
- Creating a clear research and development process for producing a new supplement
- Setting up clinical trials
- Achieving science-backed health claims
Speaker(s): Dr Heike Stier, Senior Consultant in Consulting and Strategic Innovation, analyze&realize
Title: EU regulations and your product: decoding market access
Synopsis: Explore how current EU and national regulation impacts upon food supplement producers and manufacturers route to market. The changing legislation and the consequence this can have on market access will be discussed and suggestions put forward to assist producers and manufacturers in how best to navigate the dynamic regulatory environment.
Speaker(s): Patrick Ahern, Director General, European Federation of Associations of Health Product Manufacturers (EHPM)
Title: Marketing strategies for health-focused brands: how to be part of the conversation
Synopsis: Figuring out the best way to talk to consumers about health and nutrition topics is always a challenge. What messaging works best based on individual health concerns? Should you concentrate on Twitter or Instagram? What about working with KOLs (key opinion leaders)? GOED, the Global Organization for EPA and DHA Omega-3s, has been tackling this challenge with consumer research and campaigns with KOLs and practitioners. Hear GOED’s learnings about what global consumers are worried about, where they go for health information and the experiences we’ve had being part of the consumer conversation.
Speaker(s): Ellen Schutt, Executive Director, GOED Omega 3
Title: Increasing consumer acceptance of new products though product design
Synopsis: The new product development process associated with the development of supplements is often an expensive and time-consuming process. However, what if during the process techniques could be utilised to maximise the likelihood of increased consumer acceptance? The idea of consumer-based research is certainly not a new concept, it sits at the centre of the market-oriented philosophy. However, what type of consumer-based research is needed and how can it be applied specifically to benefit the likelihood of first purchase is the difficult question. This presentation will consider two methods, one which focuses on product design (a conjoint analysis) and one which focuses on packaging (a semiotic analysis) and will review how they can work in tandem to benefit food supplement manufacturers and producers in increasing consumer acceptance of new products launched onto the market.
Speaker(s): Amy Troy, Food Policy/ Communications, European Federation of Associations of Health Product Manufacturers (EHPM)
The most exciting innovations are coming from small startups who are largely unknown to the wider industry.
We are giving a handful of startups the chance to share their research and pitch their latest innovations live at Hi Europe & Ni. Our panel of industry judges will then select the company with the most exciting idea as winner of the Startup Innovation Challenge.
- Most Innovative Healthy Food or Beverage Ingredient
- Most Innovative Plant-Based Finished Product
- Most Innovative Technology or Service supporting F&B