Agenda

All times displayed for Europe/Berlin timezone.

Top 10 trends for 2019
11:15 - 11:45 Industry Insights Theatre
Industry Insights
Market Analyst
Innova Market Insights

Synopsis: Conscious consumers want to make the right food and beverage choice. They are not only giving greater consideration to health but also to ethical, environmental and social factors when making purchasing decisions. The leading trends driving new product development in food and beverages will meet these increasing consumer demand. This presentation will introduce all top 10 trends for 2019 to help you to understand their implications for the food and beverage industry.

How to build an authentic brand
12:00 - 12:45 Industry Insights Theatre
Industry Insights
Partner & Co-Founder
BrandHive

Synopsis: The clean label movement is unique in that it is being driven by the consumer and most manufacturers are just trying to keep up and get out ahead of their customers who clearly want cleaner products.  Yet most consumers don’t have a uniform definition of clean. What are they looking for and how can brands and suppliers assess and meet those evolving needs?

Regional market update - Health food growth & drivers in China
13:00 - 13:30 Industry Insights Theatre
Industry Insights
Marketing Manager
China Skinny

F&B and health in China: opportunities and challenges for foreign brands

Synopsis: With China being the biggest consumer market in many categories, European brands are rising. Imported F&B and health products are particularly in demand due to heavy distrust of many domestic products among consumers.

Over 70% of the watersheds that supply water to China’s 30 largest cities are severely polluted and almost 1/5 of farmland is contaminated by organic and inorganic chemical pollutants and by metals. China’s pollution has been responsible for a sharp rise in cancer rates, respiratory diseases such as Asthma and contributed to host of other issues as far reaching as infertility and obesity. Pollution coupled with sedentary lifestyles from more white collar jobs and gaming, poorer diets and even rice consumption has seen 11% of Chinese suffer from diabetes and a further 36% are prediabetic.

It almost seems natural to tap into this market, but the vastness and diversity can be challenging. How to position your brand? How can you reach your target group? What are possible channels and how to leverage on the unique traits of the market? How should product formats, packaging and offerings be localized? What are possible hurdles and what role plays the government? This presentation gives an informative snapshot of key challenges and opportunities for European F&B and health brands in China, employing practical examples and high level theoretical background. The content will be relevant to both newcomers and established players in market to grow their presence and preference in a sustainable way.

The supply chain transparency imperative
13:45 - 14:15 Industry Insights Theatre
Industry Insights
Managing Partner
Trust Transparency Center

Synopsis: Many drivers are making increased supply chain transparency an imperative, and companies are at different stages of their journey and understanding of the need. This presentation will examine global examples of companies on all ends of the spectrum and their attempts to deal with the increasing demand for supply chain transparency. From positioning and messaging, to examining the possible costs of getting it wrong and to leveraging for increased sales, this session will provide participants with tips to avoid common pitfalls and drive success.

A rich harvest: the plant-based market is blooming
14:30 - 15:00 Industry Insights Theatre
Industry Insights
Head of Food Industry & Retail International
ProVeg International

Synopsis: Plant-based alternatives are dominating headlines around the world - and investors are on the lookout for the next wave of plant-based products to sweep the market. Your company could be part of this growth and reap the rewards. Market data and trends, growth drivers, and innovative applications all illustrate the rising role of plant-based foods. Our valuable insights and inspirations will guide you and your company in claiming your share of this booming market.

Organic spotlight
15:30 - 17:30 Industry Insights Theatre
Industry Insights
Parnter
NAILBITER, Inc.
Research Associate
Research Institute of Organic Agriculture (FiBL)
Secretary General
AssoBio
Director
Cocofina

Synopsis: Presentations, case studies and discussions addressing the latest trends and challenges in organic including:

  • Consumer demand trends around organic
  • Global market analysis
  • Developing attractive marketing claims
  • The latest regulatory updates
  • Sourcing organic ingredients

PRESENTATIONS
Title: EU import requirements for organic products with a focus on Germany
Synopsis:

  • Information on organic standards (mandatory and important voluntary organic standards and labels) and approved certification/control bodies in Germany
  • Organic import requirements for non-eu suppliers based on EU organic Regulations
  • Major changes of import requirements due to the new EU organic Regulation

Speaker(s): Marlene Milan, Research Associate, Research Institute of Organic Agriculture (FiBL)

Case Study: Understanding the marketing potential of an organic claim
Synopsis: 
Consumers are spending more on organic food year on year. Over the last 10 years organic food consumption globally increased by 110%. Organic certification is much more than just certifying your products. During this case study session Jacob will share his views on the marketing benefits of going organic.
Speaker(s): Jacob Thundil, Founder, Cocofina

Case Study: Understanding the evolving consumer perception of organic
Synopsis:

  • What attracts customers to organic?
  • Understanding which certification are most attractive
  • Exploring how demand for organic is evolving

Speaker(s): Carol DeVito, Partner, NAILBITER

Title: Growth of the organic market in Europe
Synopsis: 
During the international conference on organic agriculture and food organized in Vienna by the United Nations in 1991, a representative of the European organic federation risked "Our target is 20%": many in the hall chuckled, someone smiled. A few decades later, last month in Brussels was held the event "IFOAM-EU meets business", one of the final sessions was entitled "How to reach the 50% target", present in the public representatives of companies like Danone, Arla, Campina, Cargill etcetera, nobody rumbling or smiling, everybody was taking notes.
The organic industry is constantly growing, even if at different rates in different Countries; more than 20% of the farmed area of ​​Austria and Sweden is organic, more than 13% of fruit and vegetable expenditure in the USA is organic, in 2016 per capita consumption in Switzerland was EUR 274, in Denmark it was EUR 227, in Sweden EUR 197 and continues to grow.
Organic is a great business opportunity (above all, a sustainable opportunity), but in order to keep consumers' confidence, we must understand their motivations and keep in mind some critical issues .
Speaker(s): Roberto Pinton, Secretary General, AssoBio