New Product Zone

In association with

Innova Market Insights

Discover an extensive selection of the most innovative products, showcased alongside insightful information.

The Innovation Zone showcases product innovations from leading industry players. It will provide the perfect opportunity to give new ingredients the introduction they deserve to the market. A popular area for visitors and the press, this feature has become a trendsetting spot for the nutrition industry.

You can find below the companies that were featured onsite at Hi Europe & No 2016.


Aker BioMarine Antarctic AS

Ingredient/Product: Superba™ Boost Caps

Superba™ Boost Capsules contain a brand new krill oil concentrate that has significantly higher amount of phospholipids, omega-3s and choline.  Backed by 4 EU authorized health claims (EFSA), Superba™ Boost Caps allows for stronger positioning in the market. Just two small capsules contain >250mg EPA & DHA and >82,5mg Choline.

Stand no.: F20


AstaReal, Sweden

Ingredient/Product: AstaReal® Ever-Sharp Effervescent

Boost your mental sharpness and fight tiredness with this unique anti-fatigue formulation combining AstaReal® astaxanthin, Vitamin B6, B12 and Magnesium. AstaReal has expertly developed Ever-Sharp in a great tasting and convenient effervescent tablet. Available for private label.

Stand no.: B41



Ingredient/Product: Solanic®100

Avebe’s new potato protein isolate Solanic®100 is highly suitable for food supplementation and protein enrichment of baked goods, snacks, or breakfast cereals. It combines a complete amino acid profile – very rich in essential amino acids – with excellent digestibility making it the No.1 plant protein for nutrition.

Stand no.: H39


Bargus Europe OY

Ingredient/Product: Luxomix® natural colorant

Natural coloring agents can be used to obtain unique color shades and can support the positive image of a food item by displaying a clean product label. Luxomix® coloring agents are manufactured using high-end technologies. We have comprehensively taken into account the specific applications of each coloring agent, as well as our customer preferences and our own long-term experience.

The new technologies we use in the production of our coloring agents makes it possible to eliminate losses of expensive components and this keeps the cost of their manufacturing to a minimum. This in turn allows us to maintain competitive prices while ensuring the high quality of our products.

Stand no.: J82


FrieslandCampina Domo

Ingredient/Product: Vivinal Milk Fat blends

Vivinal Milk Fat blend 30 and 65 enable to compose an optimal fat composition and structure in infant nutrition. The infant grade fat blends comprise Vivinal Milk Fat and a tailored vegetable oils mixture. The blends are 100% palm oil-free, which helps in formulating palm oil-free recipes and to reduce 3-MCPD fatty acid esters levels.

Stand no.: 3H24


FrieslandCampina Domo

Ingredient/Product: 2’-Fucosyllactose (2’-FL)

Infant nutrition development has taken leaps and bounds. FrieslandCampina Domo introduces the next generation infant nutrition ingredient: 2’-Fucosyllactose (2’-FL). It is the first oligosaccharides (HMO) with an identical structure to a human milk oligosaccharide to become available for application in infant formula.

Stand no.: 3H24


FrieslandCampina DMV

Ingredient/Product: Excellion Calcium Caseinate S  “Overnight recovery protein”

Overnight recovery for athletes is gaining ground. Studies show that casein ingestion prior to sleep increases muscle mass and strength. With Excellion Calcium Caseinate S, containing >90% casein protein, you create a neutral tasting Recovery drink with an excellent stability and mouthfeel enabling a release of amino acids in the bloodstream over 7 hours.

Stand no.: 3H24


Gee Lawson Ltd

Ingredient/Product: Longvida® Optimised Curcumin

Researchers confirmed Longvida®’s favorable ability to bind to amyloid plaques in the brain compared to dietary curcumin and classical amyloid binding dyes. Additionally, a pilot trial was conducted with Dr. Eidenberger of Austria to further understand the mechanisms of Longvida® absorption, discovering the lymphatic uptake of free curcumin which correlates to Longvida’s 7hr half-life and overall enhancement of free circulating curcumin.

Stand no.: A25


Gee Lawson Ltd

Ingredient/Product: OptiMSM®

OptiMSM® is branded, scientifically researched form of MSM, manufactured in the U.S. in a single-purpose production facility.

What is New?  A variety of research indicates MSM (OptiMSM®) may play an important role in supporting the innate immune system. A new scientific review explores the various influences OptiMSM® has upon the immune system, and how such influences may help to mitigate negative outcomes, resulting from chronic stressing of immune system function.

Stand no.: A25



Ingredient/Product: PRODIET Fluid

PRODIET Fluid is native micellar casein which contains more than 87% protein on dry matter. This unique micellar casein has been specifically developed to formulate very high protein beverages while retaining a perfect fluidity. PRODIET Fluid has a delicious milky taste, a high nutritional quality (rich in Branched Chain Amino Aacid and in leucine) and is UHT stable.

PRODIET Fluid combines technical and nutritional functionalities: it enables the development of meal replacement with more than 10% protein content while keeping incredible fluidity, smooth texture and a perfect taste.

Stand no.: J20



Ingredient/Product: Prodiet Lactoferrin

Take the opportunity to develop innovative dietary supplements by using Prodiet Lactoferrin, Lactoferrin in its purest form. 

Lactoferrin is a protein occurring naturally in milk and human secretions. This glycoprotein has a high iron binding capacity which provides antimicrobial activity. Moreover, Prodiet Lactoferrin has shown real benefits in immune health, gut health and skin health.

Stand no.: J20


Meurens Natural

Ingredient/Product: New range of oat extracts

A new range of oat extracts is bornMeurens Natural presents a new range of syrups and hydrolysed flour made of oat. These ingredients enables numerous functionalities (sugar substitute, glucose syrup substitute, cereal taste, natural colour, crispness, proteins, etc.) Try them in all food and drink formulations to get original solutions and clean labelling!

Stand no.: B32


Tate & Lyle Oat Ingredients

Ingredient/Product: PromOat® Beta Glucan

PromOat® Beta Glucan from Tate & Lyle is a unique heart-healthy and natural oat fibre ingredient that can give access to front-of-pack cholesterol lowering and heart health claims in many countries around the world, including EU.  PromOat® enriches foods, beverages and supplements with the goodness of oats, and is easy to formulate due to its solubility and clean taste.

Stand no.: B1


Volac International Ltd

Ingredient/Product: Volactive® ProCrisp Medium

ProCrisp Medium is the latest addition to the Volactive® range of high protein solutions. Containing over 50% protein and made from Volactive® UltraWhey 90 with added rice flour; ProCrisp Medium has all the goodness of ProCrisp Small but offered in a larger size (up to 6mm). It’s the perfect solution to snacking on-the-go and protein fortification.

Stand no.: D40


Winclove Probiotics

Ingredient/Product: Winclove Respiratory

Prevention of Upper Respiratory Tract Infections (URTIs). URTIs such as ear and throat infections are a common problem. The microbial communities that inhabit the respiratory tract play an important role in the susceptibility to infections. The formulation Winclove Respiratory restores the microbial balance and boosts the immune system, preventing URTIs.

Stand no.: B43


Rousselot-Darling Ingredients

Ingredient/Product: Collagen Jello

This high protein dessert contains 5% Peptan collagen peptides, which are recognized to provide healthy aging benefits, and to promote skin beauty. The Daily Recommended Intake of 8g Peptan is achieved in one serving.

Stand no.: D14

 Rousselot-Darling Ingredients

Rousselot-Darling Ingredients

Ingredient/Product: ProTake

ProTake is ideal for food manufacturers looking to easily achieve high protein levels in their products. A clean label ingredient containing 90 percent protein ProTake can be simply incorporated into a wide range of fortified food products that needs protein enrichment, without impacting on taste aroma, and is clean label.

Stand no.: D14



Ingredient/Product: Tab in Gum

Tab in Gum is a new innovative technology in the dietary supplement field- a tablet wrapped with delicious chewing gum. The inner tablet contains between 800-1200 mg of active ingredients. Tab in Gum was tested by strict quality assurance tests that found that 95% of all active ingredients are absorbed within 45 seconds.

Stand no.: C13

Cambridge Commodities

Cambridge Commodities

Ingredient/Product: Goji Reds Vegan Chocolate Bar

Our indulgent, vegan-suitable chocolate bar has a superior taste to many currently found on the market. It is low in sugar & salt, and is a source of fibre. Our exclusive SuperReds blend used in this bar combines red fruit and berry powders specially selected for their potent antioxidant properties.

Stand no.: F1


Dutch Spices

Ingredient/Product: Daisy’s Gratin Sauce French Garden

Tasteful NON-DAIRY products, free from 24 allergens and in line with trends of health, clean label and social responsibility. These GRATIN SAUCES are available in various flavour profiles and can be used in multiple applications.

Stand no.: H80