Fi Europe co-located with Hi Europe: Zones & Pavilion

Which part of the F&B and health ingredients spectrum does your business fall in? Being a part of the relevant zone makes your brand visible to relevant visitors.

Explore our Zones at Fi Europe co-located with Hi Europe

Food ingredients Zone

The main show floor area open to exhibitors from across the full spectrum of the food ingredients industry ranging from Additives, Bakery, Dairy, Proteins, Starches, Synthetic ingredients, Flavouring & Texture, Functional Foods, Consulting services and much more.

Health ingredients Zone

The Health ingredients hall is dedicated to the ingredients that add a specific value and / or fortification to finished food and beverage products. These are ingredients with proven health benefits in terms of contribution to digestive, cognitive, or physical health, or immunity.

Organic Zone

The Organic zone enables certified organic suppliers with a clear and distinguished proposition to showcase their certified ingredients to the F&B industry. This is the fastest growing area within Fi & Hi  Europe, increasing in capacity by 20% in 2020. This zone is open to specialist suppliers of organically certified food ingredients & food.

Natural ingredients Zone

Natural is a major growth driver in the F&B industry, with end consumers looking for ingredients that they recognise as naturally-occurring and free from chemicals - closely linked to the drive for ‘clean labels’ in finished products. The Natural ingredients zones are spread across 2 main halls at the exhibition dedicated to the plant, animal, mineral or microbial ingredients present in or produced by nature and directly extracted using simple methods.

Free From Zone

A specialised ingredients zone, which has grown by 50% and is meant for companies specialising in ingredients that help with reactions to food allergies or intolerances.  These include gluten-free and sugar-free products among others. 

Plant-based Zone

The Plant-based zone is focused on plant-based ingredients and their applications. This includes not only fruits and vegetables, but also nuts, seeds, oils, whole grains, legumes, and beans. The purpose of this zone is to highlight innovative ways to use meat replacement ingredients for a healthier alternative lifestyle. 

New Exhibitor Zone

Open to all first time exhibitors at Fi & Hi Europe, this is a specially promoted area on the show floor with competitively priced booths. Visitors are always attracted to this area as it's the go-to place to find the hottest new start-ups and new products in the food ingredients industry.

Expo FoodTec Zone

Expo FoodTec is a large dedicated area showcasing a wide array of food processing technologies, R&D services, consultancy services, analytical & laboratory equipment, food safety & hygiene, software, certification services, logistics & transportation,  ingredients packaging and packaging machinery.

Find out who's exhibiting this year

Explore our Pavilions

Country Pavilion

Pavilions dedicated to companies from specific countries or regions, aimed at promoting products from these regions to visitors from all around the world. The pavilions are hosted jointly with leading industry associations. 

Ingredients focused

Specialised pavilions dedicated to specific ingredients - Omega 3 and Probiotics. The Omega 3 Pavilion is organised by GOED-Omega 3, an international association representing 200 companies. The Probiotics Pavilion is organised by the International Probiotics Association. 

Find out where these zones and pavilions are located on the show floor.

Let us help you find the perfect Zone for your brand and ingredients

Get in touch with us to find out the best way you can position your products at the event, based on your business objectives.