Grow your business in one of the world’s largest consumer markets
Showcase your innovative products and solutions to local and international visitors and take your business to the next level. Three days can potentially make your annual sales pipeline chock-a-block!
Why the ingredients market in China?
Vitamins and dietary supplements, which account for 54.94%, are the largest segmented products of functional foods in China.
The compound growth rate of condiments in China is
about 8.4%, and the China’s industry scale has reached $66 billion in 2021.
In 2021, the market size of China's health ingredients was $32 billion, with a year-on-year growth of 7.39%, showing an increase.
China's probiotic market has maintained a growth rate of 15%-18% in recent years, much higher than the global average growth rate of 5%. The product scale was close to $13 billion in 2020.
What can be expected at Hi & Fi Asia China?
70% of visitors are C-suite
44% of exhibitors are F&B manufacturers
64% of visitors attend to find new suppliers
80% of visitors in 2023 said they would return in 2024
What is the local demand?
- As of 2021, China's elderly population aged 60 and above is expected to reach 270 million, comprising 18.9% of the total population. This demographic shift has led to an ever-increasing demand for healthy food and nutrition.
- With a growing awareness of health concerns among people, particularly among younger generations, the demand for health and wellness products is set to rise even further in the years ahead.
- In recent years, health insurance expenditures have grown at a rate that is either equal to or greater than revenue growth. This trend suggests that government scrutiny of health insurance is on the rise, and that industries related to health and wellness may receive greater policy attention in the near future. Overall, the rising demand for healthy food and nutrition underscores the importance of investing in this growing market segment, which presents vast opportunities for businesses in China and beyond.
Find Your Perfect Stand
Browse through the floor plan to find the perfect spot that works for your company’s requirements, budget and preferences.
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What Our Exhibitors Say
We are very happy to be part of this event again which we’ve been attending for the last 10 years. Every year we take the opportunity to launch new products at the event. We find the event very well organized and attracting, we’re already looking forward to participating in the event next year.
Arnaud Gaudy, Sales Director Greater China of Naturex part of Givaudan
Our Commitment to Sustainability
At Hi & Fi Asia China, sustainability is at the forefront of how we do business. Our primary goal is to produce events and products that are environmentally and socially conscious but we also recognise that we can go one step further and inspire the industry we serve. To this end, we also strive to connect those who come to our events with the knowledge they need to become more sustainable in their lives and businesses too.
With this multifaceted approach, we hope to help solve some of the biggest issues facing the industry today and ensure their long-term growth and success.
