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China's Health Food Market

Total sales of health food in China amounted to RMB289.8billion in 2018, and their share in the global market has risen from 4.6% in
2010 to 11.6%. As total sales of health food continue to grow, the market outlook should remain strong.

As of June 2019, the National Medical Products Administration (NMPA) under the State Administration for Market Regulation (SAMR) had approved 17,512 health food products, of which 16,732 were domestically made and 780 were imported. The main functional categories of health food products are immunity enhancers, vitamins, fatigue alleviators, sleep inducers and blood lipids reducers.

What is HNC?

Organized by CCCMHPIE and Sinoexpo Informa Markets, HNC
(Healthplex Expo / Natural & Nutraceutical Products China) is devoted to establishing a high-quality platform to help global brands to meet local distributors and enter the Chinese market for finished products covering health and natural food, healthcare products and dietary supplements.



Testimonial Swisse Wellness Pty Ltd

"Thanks for the contribution of HNC to the development of the Chinese nutrition and health food industry, and with the development of the times, people's concept of life is changing, so the prospect of the industry is still very optimistic. I hope all industry colleagues can work together to create a health and good industry environment"


Sirio Pharma Co., Ltd