According to Innova Market insights, Asian consumers are fans of cross-category innovations. From reinvented tradition to inspiration from elsewhere through texture, flavors and colors mashups, join the tour and discover innovative ingredients that will boost your product appeal. 

The Global life expectancy at birth rose from 64 years in 1990 to 73 years in 2024 and it should reach 77 years by 2050 according to united Nation (2024). But the gap between life expectancy and healthy life expectancy has widened, extending to an average of 9.6 years. So the focus has pivoted from longevity to healthspan. Follow the tour and discover how to gain years of healthy life.

Almost half of global consumers (48%) are very or extremely aware of the impact of climate change. Consumers are actively seeking out brands that prioritize sustainability, driving demand for environmental-friendly products and practices.

From decarbonated to upcycled ingredients through plant-based alternative, this tour will highlight the latest sustainable innovation from our exhibitors. 

The Asia Pacific beverages market size was valued at $1399.54 billion in 2024 & is projected to grow from $1520.52 billion in 2025 to $3,283.78 bn by 2034, exhibiting a growth at a CAGR of 8.93% during the forecast period. Sugar reduction, hydration, sports nutrition, but also new textures and flavors  are among the main trends driving the market growth. Fancy a drink? Join the tour and discover the latest innovation from FI Asia exhibitors.