Plant-based Deep Dive Day - 14 June 2022

Agenda

Session 1: Navigating the plant-based market: Consumer & product insights

Session 2:  Accelerating plant-based market growth requires satisfying consumers’ evolving tastes by Ingredion

Session 3: Dispelling the myths of formulating with plant-based ingredients by Prinova

Session 4: How to formulate a plant-based product successfully

Overview

Plant-based Deep Dive Day - 14 June 2022

Insights into marketing strategies, sourcing of ingredients and product applications.

Plant-based products have exploded in popularity in recent years. In the US, sales of plant-based food and drink are outpacing overall food growth fivefold and SPINS retail data from March 2020 shows that grocery sales of plant-based foods that directly replace animal products have grown 29% in the past two years to reach $5 billion. From 2018 to 2020, European plant-based sales grew 49%, according to a report published by the EU-funded Smart Protein. The report found that categories like alternatives to cheese and fish had grown at triple-digit rates, while in Germany, sales of plant-based alternatives to fish grew 623% over the period. Sales are being driven by concerns for environmental sustainability and climate change – both long-term global challenges – and by the fact that younger consumers put greater importance on making purchasing decisions informed by environmental concerns than older generations.

Despite its current ‘on-trend’ status, the plant-based sector must overcome some significant hurdles before it becomes truly mainstream. It must adapt to consumers’ different lifestyles and the need for different dining occasions. A wider variety of product options, better sensory appeal and ‘cleaner’ ingredient lists are key for this market to grow.Despite these hurdles, there are plenty of opportunities for new product applications and the amount of new product launches is extraordinary.

Join us for the Plant-based Deep Dive Day to hear from leading industry experts about which products are trending, which on-pack claims resonate most with consumers, and how to ensure repeat purchase as well as growing consumers’ interest in your brand. The programme will include expert sessions, live discussions and Q&A covering marketing strategies, sourcing of ingredients and applications. Attendees will also receive the Fi Global Insights Plant-based Report 2022.

Online registration is closed for the Plant-based Deep Dive Day

To Register your interest to attend for next edition, please submit your details and we will contact you once the online pre-registration goes live. 

 

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