Building sustainable brands: From product development to marketing strategies - 23 May


According to the European Commission’s survey in 2020, more than nine in ten Europeans claimed that protecting the environment is important to them5, while 74% of consumers globally choose brands with their social and environmental impact in mind6. Food systems are at the heart of the problem as stated in the 2022 IFPRI global policy report7: ‘Food systems are both impacted by climate change and major contributors to climate change.’

From the procurement of ingredients to the label on the finished product, this Sustainability webinar will look at how brands are responding to this significant challenge. How are sustainability considerations affecting choices across the production line? What stories are manufacturers developing to engage consumers and how do they ensure their sustainability credentials are trusted by consumers in this difficult landscape? 

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