The plant-based trend is still growing strong. According to SPINS data the retail market for plant-based foods in the US was worth $7.4 billion in 2021, up from $6.9 billion in 2020¹, in addition plant-based meat, egg, and dairy companies raised $1.9 billion in 2021, bringing total investments in such companies to $6.4 billion². But who will be tomorrow’s winners in plant-based and what are the critical factors for success? 

In this Fi Webinar on plant-based, we are joined by the experts from HMT who in the past 10 years have grown their expertise in plant-based cooperating with foodtech and B2B players who want to drive positive change in their respective categories and "make plant based the new normal".    

Join this Fi webinar to hear from leading industry experts on what works and what doesn’t work in terms of products, ingredients & communication and how to build brands that resonate with consumers. The programme will include expert sessions, live discussions and Q&A.