Be a part of Vietnam’s thriving beverage market

Vietnam’s beverage market continues to attract investors as its growth potential is estimated to be three-fold higher than other Southeast Asian countries. With a steadily increasing GDP and booming foreign direct investment, it’s predicted to remain a stable prospect for beverage manufacturers. Fi Vietnam will once again take advantage of this growing trend by hosting the Beverage ingredients pavilion (Bi) onsite at this year’s event.

Bi Pavilion


The Bi Pavilion will be the dedicated area onsite to showcase the latest in beverage ingredients in response to the strong growth of the Vietnamese beverage market.

Bi Theatre


Alongside the Bi Pavilion, hear from experts in the beverage ingredients industry in the dedicated Bi Theatre. This is the place onsite to discover the latest beverage trends sweeping through Vietnam and the wider region.

Vietnam beverage market at a glance

  • By 2020, Vietnam is expected to enter the top 3 Asian countries with the highest growth rate in the food and beverage industry (GCC Vietnam)
  • Dairy products are not historically common in Vietnam but milk has become extremely popular and is expected to reach $1.43 billion by 2020
  • International organisations such as Coca-Cola have also increased investment in Vietnam, including an initial launch of Coca-Cola Blak, a cola and coffee fusion drink marketed as a pick-me-up beverage.
  • Beer has traditionally been one of Vietnam’s favourite drinks. In 2016 beer accounted for 95% of Vietnam’s total alcoholic beverage consumption.



Download our resources to find out more about what’s going on in Vietnam’s beverage market

Join us as an Exhibitor in the Bi Pavilion

Curious to find out more? Get in touch and learn how to maximise your return on investment as an exhibitor at the Beverage ingredients Pavilion.

Join us as a Visitor

Registration is now open. Join over 5,000 visitors and 150 exhibitors from across the region at Fi Vietnam 2020.