Beautiful, rich, intellectual, democratic, lively, cultural, sophisticated, urban, modern, professional. What defines São Paulo? There is no single adjective that can accurately define this city of the world.
Meticulously designed by many nationalities, cultures, beliefs, and ideals, this metropolis is truly cosmopolitan. It is Italian, German, Jewish, Portuguese, Japanese, Chinese, French, African, Arabic, Spanish, Latin, Brazilian, São Paulo. This is also present in the architecture of the buildings, in the streets, in the refined palate of their gastronomy, and in the fashion and gestures of the people who are writing the history of this city.
São Paulo can be described in many ways. It is home to the largest hotel complex in Latin America, the most sophisticated hospital in the country, and is the largest Brazilian cultural centre. São Paulo is a destination for major events, fairs and exhibitions. The city is also the headquarters of renowned academic and research centers, and much more.
In the city you can find many cinemas, museums, theatres, historical and cultural heritage areas, parks, concert halls, theme parks, event spaces, fairs, shopping malls, specialty shopping streets. Every year, around 10 million visitors come to the city to do business and network, shop or take advantage of a cultural calendar attuned to world trends.