Case studies
Cosun Protein Success Story
Cosun Protein, a new business unit within the Royal Cosun Group, entered the digital marketing space in the lead up to Fi Europe 2022 to increase awareness and exposure of its first plant-based protein. Hanna Heijnen, Marketing & Communication Specialist, discusses the goals, the digital products, and the impact of their digital marketing campaign.
Uelzena Success Story
As a long-standing client of Food & Nutrition Marketing Services, Uelzena Ingredients always includes digital tools in its annual marketing plan.
Anja Brand, Brand Manager, explains how the company adapted and extended its 2021 campaign when Covid-19 prevented in-person attendance at Fi Europe.
Denk Success Story
German-based Denk Ingredients made its first foray into digital marketing in the lead up to Fi Europe 2021. Helin Cetindere, Junior Marketing Manager, explains how the distributor of branded health ingredients selected the marketing tools best suited to its goals, and how it measured the success of its campaign.
Prayon Success Story
Belgian phosphate specialist Prayon ran an innovative, video-based marketing campaign with Food & Nutrition Marketing Services to highlight its products and in-house expertise to Fi Europe 2021 attendees.