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As a long-standing client of Fi Marketing Services, Uelzena Ingredients always includes digital tools in its annual marketing plan. Anja Brand, Brand Manager, explains how the company adapted and extended its 2021 campaign when Covid-19 prevented in-person attendance at Fi Europe.
German-based Denk Ingredients made its first foray into digital marketing in the lead up to Fi Europe 2021. Helin Cetindere, Junior Marketing Manager, explains how the distributor of branded health ingredients selected the marketing tools best suited to its goals, and how it measured the success of its campaign.