Case studies
Gencor Success Story
Nutraceutical ingredients specialist Gencor executed a strategic ‘Platinum’ Thematic Sponsorship campaign with Smartcore to establish thought leadership and amplify brand visibility in the industry. In this Success Story, Maggie McNamara, Marketing Director, explains their campaign choice, the webinar theme, and how the package gave them a competitive edge in the market.
Fonterra Success Story
Fonterra, the renowned New Zealand dairy co-operative, ran a strategic digital marketing campaign to promote their wellbeing nutrition solutions brand, Nutiani, to Fi Europe 2022 attendees. In this Success Story, Alexandra Williams, Marketing Manager – Europe, explains how the exporter of dairy products selected the digital tools relevant to its goals and the significance of having a pre-event marketing campaign.
Fuji Capsule Co. Success Story
Fuji Capsule Co., Ltd., a pioneering soft capsule manufacturer in Japan, has maintained and developed an integrated production system since its inauguration in 1939. The company made its digital marketing debut in December 2022 with Smartcore.
Cosun Protein Success Story
Cosun Protein, a new business unit within the Royal Cosun Group, entered the digital marketing space in the lead up to Fi Europe 2022 to increase awareness and exposure of its first plant-based protein. Hanna Heijnen, Marketing & Communication Specialist, discusses the goals, the digital products, and the impact of their digital marketing campaign.
Uelzena Success Story
As a long-standing client of Smartcore, Uelzena Ingredients always includes digital tools in its annual marketing plan.
Anja Brand, Brand Manager, explains how the company adapted and extended its 2021 campaign when Covid-19 prevented in-person attendance at Fi Europe.
Denk Success Story
German-based Denk Ingredients made its first foray into digital marketing in the lead up to Fi Europe 2021. Helin Cetindere, Junior Marketing Manager, explains how the distributor of branded health ingredients selected the marketing tools best suited to its goals, and how it measured the success of its campaign.
Prayon Success Story
Belgian phosphate specialist Prayon ran an innovative, video-based marketing campaign with Smartcore to highlight its products and in-house expertise to Fi Europe 2021 attendees.