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Between social media posts, digital ads, and physical ads, we consume tons of content every day. It’s a mix of long form and short form, text and video, and in this hyper-connected digital age our brains have adapted to taking in more information and switching quickly from one topic to the next.
But because of this, the content that represents your company needs to offer distinct perspectives across different platforms to stand out from the crowd. How do you do that without investing more time and resources than you can spare? Get your message in front of the right audience
with successful content marketing.
Content marketing works by creating interest in a company’s products and services with things like blogs, whitepapers, newsletters, videos, social media posts, and more. It’s important to ensure that your content isn’t exactly the same on every platform you use so your brand messaging doesn’t run together, and potential buyers are more likely to interact with it.
Video is one of the most powerful content marketing tools you can master today, because one well-executed video about your company can be repurposed into multiple pieces of content and improve your brand awareness.
If you start your content marketing journey with videos, the scripts you write for them can be used as blog posts or other internal website copy. Your videos can then have a permanent place on your website or YouTube page, and be shortened and edited to share on social media like Facebook, Instagram, Twitter, and TikTok. Videos can also be incorporated into your advertisements and promotional materials like email newsletters and events.
For written content, you might consider a series of blogs to drive organic traffic to your website. When crafting these blogs, choose topics that are relevant to your brand and trends in your industry, and that contain strong SEO keywords so they turn up in search results.
Blogs can be dressed up by varying the formatting. Try publishing some blogs that interview a subject matter expert in a Q&A style, and others that include your own videos or infographics to keep readers interested.
For smaller companies that may not have a lot of time and resources to dedicate to developing original content, an effective content marketing strategy is essential. And once you understand how people interact with your brand, it will naturally get easier to transform your goals and messaging into new content with a wide reach.
Food & Nutrition Marketing Services can assist with all your content production needs. We specialize in digital marketing for suppliers of ingredients, and we help them reach their goals through brand awareness, lead generation, thought leadership, and targeted marketing campaigns.
We provide custom marketing solutions and pieces of content for suppliers with a variety of services. Our interactive infographics bring insights and research to life with easy-to-digest visual appeal. We can also package and promote your market research and product information into custom reports.
Contact us today to learn more about the services we offer and what challenges we can solve for your brand.
31 August 2022