Blog Articles
How to Calculate the Return on Investment (ROI) for a Digital Marketing Campaign
In the realm of digital marketing, where every click, engagement, and conversion matters, understanding the Return on Investment (ROI) of your digital marketing campaign is essential. ROI is more than just a marketing metric...
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5 Ways to Effectively Generate Leads Online
Lead generation is a crucial process that boosts sales, drives revenue, and supports business growth and success for every company. In today’s fiercely competitive landscape, mastering effective lead generation has become a top priority.
Content Marketing in 2023: The Complete Guide
In today’s modern-day marketing world, where consumers are constantly bombarded with advertisements and promotions across multiple platforms, curating and sharing relevant and valuable content is crucial.
How to Successfully Reach Event Attendees with Digital Marketing
Although virtual and hybrid events are likely to remain widespread in 2023, we are seeing a revival in the popularity of in-person business-to-business (B2B) events around the world.
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The Importance of B2B Email Marketing in 2023
Despite the rise of webinar marketing, content marketing and other marketing forms, email marketing, specifically B2B (business-to-business) email marketing is increasingly being recognised as one of the top-notch digital marketing tools to use in 2023.
Webinars Level Up Your Marketing Strategy
Webinars are visual and interactive, making them an ideal way for companies to connect quickly to their audience and build a relationship. They allow brands to dig deep on the topics most relevant to their customers and show off their unique expertise...
Content Marketing Customizes Supplier Success
Between social media posts, digital ads, and physical ads, we consume tons of content every day. It’s a mix of long form and short form, text and video, and in this hyper-connected digital age our brains have adapted to taking in more information and switching quickly from...
Loss of third-party cookies inspires marketing innovation
Cookie-based ad targeting is going away, leaving brand marketers at a critical juncture.
If companies can no longer rely on third-party data to inform their marketing and advertising, they will be forced to evolve their business models and find new means of value creation...
SEO 101: Why does it matter in 2022?
The way we browse online has changed significantly in the last few years, accelerated by the amount of people using e-commerce to shop during the pandemic.
This has affected companies across categories, including ingredient suppliers, and everyone needs a strategy to stand out...
Why is email alive and kicking in B2B?
Email marketing is still a core pillar of business-to-business companies, even while consumer-focused brands have largely shifted to other communication methods.
The way the world interacts over the internet has changed--though email was once the only way to chat online...
Find Quality Buyers with Audience Extension
Digital marketing in 2022 requires an aggressive approach from marketers in all categories. When you’re trying to grow your brand and reach new buyers, every advertisement, impression and click counts. Whether you are a large, medium or small business it’s crucial to keep brand marketing...
Reaching the Right Buyers with Retargeting
Marketing professionals have a responsibility to build loyalty and attract new customers to their business, so it’s vital for them to stay current on effective online marketing strategies. Sometimes that means reviewing the basics. Do you know how retargeting works?