Consumers are more and more aware of the link between their diet and their health. Most of them have a holistic approach of their health with not only the look for healthier food alternatives, but also more physical activity, less alcohol and cigarettes.
The challenge is to live, to age and even die in good health and thus prevent non-communicable diseases. This tour will show you the latest ingredients for healthier alternatives, for a better life.
According to GlobalData, around three in five consumers globally say they are always or often influenced by a product’s impact on their health and wellbeing when choosing food (62%) and soft drinks (60%). In order to meet new consumers’ expectation, food & drink manufacturers should offer healthier alternatives or reformulations without compromising other important attributes such as taste and texture.
Ingredient manufacturers are always launching new products in order Advancements in ingredient innovation is paving the way for brands to develop healthier food and drink, to cut down on calories, increase protein content, Omega 3, antioxidants, and/or improve foods perceived as "unhealthy." This tour will present the most relevant ones.