In association with NutriMarketing
The Nutrimarketing experts navigated a guided tour to discover how leading companies are responding to innovations in the Food & Beverage industry.
The themes below were available for selection to hear first-hand what companies had to say about their new products. The Discovery Tours provided a great chance to learn about the different applications and to see how they could benefit you and your business.
The Discovery Tours included the following
Although consumers in developed countries are already eating too much protein, 75 % are still looking to add more proteins to their diet.
The drivers of the market are sports nutrition, weight management, and senior nutrition. Senior citizen are probably the only ones who really need to add protein in their diet. The situation differs in India where around 9 out of 10 consumers had a diet deficient in proteins according to the general consumer survey (PRODIGY 2015). This situation opens the way for protein manufacturers.
Health & wellness
Consumers are more and more concerned about their long-term health. As the life expectancy is growing worldwide, aging in good health is the new challenge.
When it comes to healthy eating habits, consumers associate the word diet with traits such as sacrifice and compromise. An on-going sense of entitlement means that consumers do not want to feel like they are sacrificing the indulgent aspect of food and drink consumption. As such, consumers are more inclined to reduce portion sizes and eat a variety of foods when trying to lose weight rather than eliminate certain foods and ingredients from their diet.
In India, Health and wellness foods is an $1.6 bn market. With a growth rate of about 10%, it is a promising segment for manufacturers to tap into. Categories that are in vogue like oats noodles and green tea promise to drive growth.
Innovations in bakery
The global bakery ingredients market was estimated at USD 10.2 billion in 2016 and is expected to grow at a CAGR of 5.5% in the forecast period 2017-2022. The Indian Bakery market is estimated to be worth $23 bn, growing at a healthy 7.5 % per annum. It is one of the largest food industries consisting various product categories like breads, biscuits, pastries, cakes, buns and rusks.
The Asian Pacific bakery market has undergone significant changes as a result of increasing health concerns, rising disposable income and high demand for convenient food products. Changing consumer trends for products offering high nutritional value and convenience is driving the growth of the market in the region. Manufacturers are trying to meet the growing demands of consumers by manufacturing organic baked goods, breakfast cereals, low sugar, wholegrain and ‘free-from’ products and retaining consumer loyalty.