As social media plays a central role in the lives of many millennials and Gen Z, it’s more important than ever for F&B companies to tap into this trend. It’s no longer enough for food to simply taste good. It must deliver an experience: photogenic colours, interesting textures and products that tell a story.
Watch this short video to learn about the importance of developing exciting food formats for the social media generation.
Learn more about “Creating products for the social media generation” during Edward Bergen’s presentation on Tuesday, 27 November, 15.55-16.20 at the Hi Europe 2018 Conference, Discovery Theatre, Hall 8.