New Product Zone

Discover an extensive selection of the most innovative products, showcased alongside insightful information

The New product Zone showcases product innovations from leading industry players and provides the perfect opportunity to give new ingredients the introduction they deserve to the market. A popular area for visitors and the press, this feature has become a trendsetting spot for the nutrition industry.

You can find below the companies that will be featured onsite at Hi Europe 2018.


AGRANA Stärke GmbH | Stand No: 8A81

Product/Ingredient: AGENANOVA 
AGRANA´s NEW Complex Soluble Carbohydrates
These functional ingredients will boost your sports-nutrition range! AGRANA’s on-trend AND clean label innovations deliver long consistent energy supply coupled with extraordinary low sugar content, low osmotic pressure and minimum impact on viscosity. 
Starch-up your Energy Gels, Powders, Bars, Mass Gainers & Pre-Workouts.


ARMOR PROTEINES’ TAILOR MADE INFANT BASES is a complete offer for the different stages of Infant Milk Formulas. Three formulas available: Infant, Follow on and Growing-up. Packaging in gaz flushed big bag and 25 kg to protect nutritional qualities and sensorial properties of the product. Possible formulation according to your specifications.

Cooperatie Avebe U.A. | Stand No: 8G42

Product/Ingredient: Perfectasol™
Avebe innovates, together with farmers and customers, healthy, nutritious and eco-friendly food ingredients, based on potato, to contribute to a sustainable food system. Examples of such food ingredients are Perfectasol™D, for plant-based dairy-free ‘cheese’ and ‘yoghurt’, or Perfectasol™C, for plant-based foamed candy like aerated jellies and deposited marshmallows.

Learn more

Dr. Paul Lohmann GmbH KG | Stand No: 8M110

Product/Ingredient: Palm Oil free microencapsulated Iron Salts
This product group is characterized by high performance, stability and excellent taste masking properties. Due to the sunflower or rape seed oil coating, interactions with other ingredients are prevented. Especially for microencapsulated iron salts like Ferrous Sulfate, less irritation of the digestive system is observed.

Learn more

Evolva | Stand No: 8M89

Product/Ingredient: Veri-te™ resveratrol CWD 90
Veri-te™ Resveratrol CWD 90 from Evolva is a NEW, unique and innovative cold-water dispersible resveratrol powder:

  • 90% high quality, contaminant-free Veri-te™ resveratrol
  • Award winning LipiSperse® Dispersion Technology
  • Proven to enhance bioavailability
  • Neutral taste
  • Formulates in aqueous environments with ease
  • Innovative delivery opportunities: fast melt sticks, effervescent tablets, functional beverages

Fonterra Co-operative Group Limited | Stand No: 8M60

Product/Ingredient: NZMP SureStart™ MFGM Lipids for Cognition
MFGM provides bioactive components such as complex milk lipids that support brain development and cognition. Our innovative SureStart™ MFGM Lipid ingredients can help to bring the composition of infant formula closer to that of breast milk and are supported by strong scientific data and clinical studies.

Learn more


Product/Ingredient: SureProtein™ Fast Milk Protein
SureProtein™ Fast MPC from NZMP is an optimal source of rapidly digestible milk proteins, providing muscles with higher levels of amino acids within the first two hours after consumption compared to standard milk protein offerings, supporting muscle recovery. Talk to us today about the many SureProtein™ Fast MPC application possibilities.

Learn more

FrieslandCampina Ingredients | Stand No: 8C51

Product/Ingredient: Vivinal® GOS Omni
Vivinal GOS Omni Syrup is a newly developed ingredient rich in nondigestible  galacto-oligosaccharides (GOS) that promotes a healthy digestive system. Vivinal GOS Omni Syrup has been developed for use in a wide range of  applications and specialty products. This new product excels in solubility, heat and acid stability and sensorial properties.

Learn more

Product/Ingredient: Nutri Whey Isolate
Nutri Whey Isolate is a pure whey protein product concentrated to a protein content of 90%. Nutri Whey Isolate is derived from cheese whey, resulting in a high quality protein. The product has exceptional clarity, a very clean taste and odour profile with good powder properties.

Learn more

Golden Omega SA | Stand No: 8P120

Product/Ingredient: Gogummy
Micro-encapsulated omega-3 powder for Children gummies produced by NuMega Australia using its patented technology and the highest purity + quality Omega-3 concentrates from Golden Omega on it. The powder contains over 360 mg/g of EPA+DHA and it allows to add up to 100 mg EPA+DHA in a 5 gr. gummy product. This is a great solution to give your children a significant, healthy and entertaining daily dose of EPA+DHA.

Learn more

Product/Ingredient: Gotab
Omega-3 in a compressible powder for tableting, produced by Omegatri Norway using its proprietary technology and the highest purity + quality Omega-3 concentrates from Golden Omega on it. The powder has extraordinary compressible properties, can be easily convert into a tablet product, potentially in combination with other active ingredients like multi-vitamins and minerals. No reflux guaranteed and high bioavailability.

Learn more

Inbiose | Stand No: 8L64

Product/Ingredient: Human Milk Oligosaccharides
Our HMO are identical to the natural complex sugars found in human breast milk.  They modulate infant and adult microbiota, and can provide benefits to gut health, immune health, cognitive health and neurological development. Uses include general food, early life nutrition, dietary supplements and therapeutic nutrition.

Learn more

Jennewein Biotechnologie GmbH | Stand No: 8K102

Product/Ingredient: HMO-Mix
The new HMO-Mix developed by Jennewein Biotechnologie is a mix of five human milk oligosaccharides: 2‘-fucosyllactose, 3‘-fucosyllactose, lacto-n-tetraose, 6-sialyllactose, and 3-sialyllactose. It has  some health benefits: It protect for example against norovirus infections, is prebiotic and stimulate the brain development of babies. This mix is closer to the breast milk.

Learn more


Product/Ingredient: 2‘-fucosyllactose and lacto-N-neotetraose
The composition of 2‘-fucosyllactose and lacto-N-neotetraose has all the health benefits from the human milk oligosaccharid 2‘-fucosyllactose. It has for example a prebiotic effect, can stimulate the immune defense, can protect against a Norovirus infection and promote the brain development of babies. This combination is now closer to the breast milk.

Learn more


Product/Ingredient: Peptan IIm - Hydrolyzed Collagen Type II Matrix
Peptan IIm is a hydrolyzed collagen type II matrix, next generation joint health ingredient. Peptan IIm comes from natural source and contains hydrolyzed collagen type II in the form of bioactive peptides and other matrix components. Its unique matrix composition mimics that of human cartilage providing multiple joint health benefits.

Learn more

Lonza | Stand No: 8A41

Product/Ingredient: UC-II® undenatured type II collagen
Just 40 mg of UC-II® undenatured type II collagen helps support joint health, flexibility and mobility. Consumers will love that just 40 mg once-a-day offers the convenience and efficacy they demand from dietary supplements. Research suggests that UC-II® undenatured type II collagen is significantly better than glucosamine + chondroitin.

Learn more


Product/ingredient: Vcaps® Plus Purple Carrot Capsule
Food colored, plant-based capsule for vegetarian, vegan, Clean Label applications. Color does not require an E-number on the product label. Date of product launch: 7 November 2018

LIPOID GmbH | Stand No: 8B98

Product/Ingredient: PHOSAL Curcumin®
Lipoid is the pioneering company in purified lecithins and phospholipids, offering natural ingredients with unique properties and health beneficial effects. Lipoid’s new product PHOSAL® Curcumin is a novel phosphatidylcholine / curcuminoid formulation with enhanced bioavailability. PHOSAL® Curcumin represents a superior formulation of active ingredients with mutually supporting health benefits.

LEHVOSS - Gee Lawson | Stand No: 8E71

Product/Ingredient: Bacognize®
From Verdure Sciences, the makers of Longvida®, Bacognize® extract is a natural standardized formula derived from Bacopa monnieri. Clinical research indicates that Bacognize® may offer benefits for cognitive health linked to three major neuroprotective mechanisms, supporting cognitive enhancement, memory, focus, attention, mood and stress.

Learn more

A recent randomized, placebo-controlled human clinical trial conducted in Europe investigated the gut health effects of EpiCor®. Statistically significant results on this study demonstrated EpiCor’s gastrointestinal and prebiotic benefits at only 500 mg daily dose and confirmed the link between the immune and digestive systems.

Learn more


Product/Ingredient: OptiMSM®
A new study demonstrates OptiMSM® provides the body with a rapidly absorbed, available, and constant supply of sulphur. The study highlights the OptiMSM® contribution to relieving the bioburden of essential amino acids cysteine and methionine and ensuring sufficient quantities available for critical metabolic processes including synthesis of proteins.

Learn more


Product/Ingredient: XanMax®
A randomized, double blind, placebo controlled, parallel study has been recently conducted for a duration of 180 days in elderly volunteers. Statistically significant results demonstrated that XanMax® (lutein and zeaxanthin combination) supports healthy macula through deposition of optimal levels of carotenoid pigments.

L.E.V/ Extracts plant/ Ltd | Stand No: 8C109

Product/Ingredient: MAXFlower Willow-herb Tea Extract
Natural flavoring for teas, soft and functional drinks. The product is produced from Willow-herb, which has a successful history of application in ethnoscience. Original healthy solution for beverages with clean labeling. Its application advantages:

  • Organic quality
  • Clean label
  • Plant origin 
  • Free from preservatives 
  • Free from caffeine

Vidya Herbs PVT Ltd | Stand No: 8E51

Product/Ingredient: Sunca
SuncaTM is an innovative extract from Sunflower (Helianthus annuus) standardized in chlorogenic acids and clinically proven in Europe for its weight loss properties. In the way of Full-iD quality label by Vidya, SuncaTM was developed from residues of defatted sunflower seeds in accordance with the sustainable program.

Learn more


Product/Ingredient: Vi-Active
Vi-ActiveTM is a bioavailable turmeric extract with 95% Curcuminoids clinically proven for its bioavailability. The study shown a curcumin plasmatic concentration 2.24 times higher than standard turmeric and revealed a relative bioavailability 222% higher for the Vi-Active. Vi-ActiveTM is also available in organic form certified by Ecocert and microbeadlets form that is non dusting for production.

Learn more

Meurens Natural | Stand No: 8E106

Product/Ingredient: NATUDRY-OAT 19
Natudry-Oat 19 is a savoury oat powder. It provides texture, viscosity, structure, crispness and prevents crystallisation. Its short DP1 & DP2 level (below 10%) enables to limit the sugar content in your preparations. The natural production process guarantees a cleaner labelling "oat extract" or "dehydrated oat syrup" instead of "maltodextrin".

Learn More

Zukán | Stand No: 8A94

Product/Ingredient: Fosvitae® - Natural & Healthy Fiber
Fosvitae® is a product exclusive to Zukán made from the soluble fiber of cane sugar. It is intended to act as a substitute for sugar, polyols and fats, while allowing clean labelling.
It is a multifunctional ingredient that provides nutritional value to a large variety of applications.

Learn more


Product/Ingredient: Fondant 0% Sugar
Fondant 0% Sugar is a product exclusive to Zukán which can be used in a similar way to the traditional fondats while providing 53% less calories. 
Due to the absence of sugar in its composition it is considered to be SUGAR-FREE.

Learn more