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Dr Adrian Hodgson is an experienced nutritionist specialising in helping people and businesses make better food decisions more often. His work to date has bridged the gap between nutrition science, practical application and business strategy. He trained at the University of Birmingham, completing his PhD and postdoc academic research into the effects of macronutrients and polyphenols on substrate metabolism, physical performance and metabolic health. He has published multiple peer reviewed papers and co-authored a number of nutrition books, as well as having access to a large global network of academics for collaborations. Using his knowledge in nutrition research he has applied it to business with a proven track record of delivering successful nutrition innovation with PepsiCo, Glanbia, Lucozade Ribena Suntory as well as startup businesses such as Spoon Guru and Real Kombucha to name a few. Adrian specialises in applying design thinking methodologies, with a specific focus on consumer centric design to deliver successful solutions to consumer and public health nutrition challenges. Adrian currently helps shape nutrition science and innovation for Spoon Guru.