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FEATURED SPEAKER Fi Conference 2019
The protein trend keeps gaining momentum, as consumers have become increasingly aware of the importance of adopting a healthy lifestyle. Regardless of age groups, they are seeking personalized functional products that are an easy fit with their lifestyle and nutritional requirements. In addition, F&B manufacturers are developing more and better-quality protein products that offer real, science-backed benefits. Sara de Pelsmaeker, Business Development Manager, Health and Nutrition EMEA at Rousselot shares new scientific data backing the health benefits of collagen peptides, ahead of her presentation at the Fi Conference.
There is a growing demand for products targeting specific life stages and lifestyles, how do collagen peptides answer this demand?
“With the rise of the personalized nutrition trend, as well as consumers now having a better understanding of their nutritional needs, a one-size-fits-all solution is no longer applicable. Generation groups, whether it’s millennials, Generation-X or baby boomers, at different stages of life, have specific nutritional needs and preferences they are looking to meet. However, these groups can be segmented, depending on the lifestyle consumers adopt. For example, sports enthusiasts and weekend warriors engage in physical activities, while busy, working consumers, as well as seniors who are less active, lead a sedentary lifestyle. Regardless of age groups, consumers are looking for nutritional solutions that contain active ingredients which are natural, safe, backed by science and proposed in dosage forms that are convenient and adapted to their lifestyle.”
“Numerous scientific studies have demonstrated the efficacy of type I collagen peptides to support overall health, including musculoskeletal health, skin and hair beauty, sports recovery and more. Easy to use and highly soluble, they can be blended with other nutrients and added to a healthy, balanced diet. For example, consumers looking to promote healthy ageing and mobility can do so with an easy-to-swallow jelly dessert with collagen peptides. Millennials or sports enthusiasts looking to achieve faster recovery after intense exercise can also benefit from a ready-to-drink containing collagen peptides.”
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“In addition to type I collagen in Rousselot’s portfolio branded under the name Peptan®, Rousselot also introduced a new ingredient to the market, a hydrolyzed collagen type II matrix- Peptan® IIm which is developed specifically to promote multiple joint health benefits at a low daily dosage. It is also an ideal ingredient for different consumer groups who are looking for joint support.”
What is the latest scientific data on the health benefits of collagen peptides?
“There is an abundance of solid scientific data to back the health benefits of collagen peptides. Rousselot is at the forefront of new research on its range of Peptan collagen peptides, with nutritional scientists working closely with leading academics and universities around the world. Additional in-vitro and in-vivo research, as well as double-blind, placebo-controlled clinical studies, are developed to provide a further understanding of the mechanism of Peptan and its efficacy on human health.”
“As such, multiple scientific studies have been released recently, including a clinical trial developed in collaboration with leading scientists at Newcastle University (UK), which was published in the peer-reviewed journal ‘Amino Acids’. The study revealed that Peptan collagen peptides help repair connective tissues after physical activity and prevent the risk of injury – therefore accelerating the recovery process when used as a food supplement in sports nutrition.”
“In addition, another unpublished study by Rousselot shows that the oral supplementation with Peptan collagen peptides significantly contributes to improving the overall appearance of skin and hair in an ethnically diverse population.”
“For bone health, a published study in the peer-reviewed journal ‘Nutrients’ demonstrates that Peptan collagen peptides improve overall bone health by simultaneously targeting bone formation and bone resorption.”
What are the possible applications of collagen peptides in the food and beverage industry?
“Collagen peptides are easy to use, which means they can be integrated to any type of food and beverage, therefore creating innovative opportunities to meet ever-changing consumer preferences.”
“Rousselot has developed multiple, innovative functional foods and beverages applications with Peptan and Peptan IIm tailored towards different target audiences, with texture and flavour equivalent or superior to its ‘non-functional‘ version. These include, for example, a matcha frozen yoghurt to promote beauty from within, Peptan IIm sports gel to protect cartilage of sports athletes and a peach-flavoured probiotics drink with Peptan to boost mobility and digestive health.”
“Fortified gummies with Peptan IIm are another successful application created with SiMoGel, an innovative technology developed by Rousselot to produce high-quality nutraceutical gummies. Based in Rousselot’s Expertise Center in Ghent, Belgium, application teams offer their expertise to develop a wide range of delivery forms to optimize nutrition and health benefits and to ensure that they meet product taste and consumer appeal. Our international team of scientists works with the most advanced analytical equipment for research and new application developments with collagen peptides.”
What clean label aspects of gelatin as a source of protein should F&B manufacturers take into consideration?
“Designed by nature, gelatin is a pure protein and a food ingredient with no e-number. Highly versatile, it enables to achieve products with superior taste, texture and look and is often used to replace several mono-functional hydrocolloids in a single application. No other ingredient exhibits as many functionalities as gelatin, which makes it an unrivalled asset to formulation design and shortened ingredient lists.”
How do you see the protein market evolving in the next 3-5 years?
“Already leading the industry for the past few years, the protein trend keeps gaining momentum, as consumers have become increasingly aware of the importance of adopting a healthy lifestyle. In addition, as the industry is pushing for more and better-quality protein products, either by developing new protein products with enhanced properties or by capitalizing on the protein trend beyond supplements, the market still presents a positive forecast and offers additional opportunities for manufacturers to develop innovative products.
As an example, market research is forecasting that:
Market size: The protein supplement market is expected to grow at a CAGR of 7.4% from 2018 to 2025, reaching a projected market size of $8717.1 million by 2025.
Launching activity: When looking into new product launches of food and beverages with protein claims, we also observe a significant increase over the years with a CAGR of 26% from 2014-2018.”
Be sure to catch Sara de Pelsmaeker’s presentation on ‘Collagen peptides: a one-stop ingredient for a healthy and balanced life’ at the Fi Conference 2019 on 3 December at 12:00.
 Clifford, T, et al., 2019, The effects of collagen peptides on muscle damage, inflammation and bone turnover following exercise: a randomized, controlled trial. Amino Acids https://doi.org/10.1007/s00726-019-02706-5
 Rousselot unpublished study 2019
 Wauquier, F. et al., 2019, Human Enriched Serum Following Hydrolysed Collagen Absorption Modulates Bone Cell Activity: from Bedside to Bench and Vice Versa. Nutrients.
 Allied market research
 Innova Market Insights