Start-up Innovation Challenge

The Start-up Innovation Challenge will give you the opportunity to pitch your idea to the whole host of F&B industry players that make up Fi Europe’s 1300+ exhibitors and 25,000+ visitors. Only 10 Start-ups have been invited to pitch at the event. 


10 finalists pitched their innovations live at the Industry Insights Theatre on 28th November 2017 in Frankfurt. Explore the winners here. 

in association with

Vaucluse logo final

in association with


supported by

Naturex logo
Alver Golden Chlorella

Best Natural Ingredient Award Winner: Alver Golden Chlorella

Leadership Team - Majbritt Byskov-Bridges, Founder and Mine Uran, Founder & CEO

This new Swiss company is addressing the growing demand for tasty low impact, high-protein foods, by developing a range of healthy, tasty and sustainable foods with the microalgae Golden Chlorella. Golden Chlorella has 63 % protein (meat has 25 %) and is rich in potassium, magnesium, zinc and vitamin B. Chlorella is mostly known for its immune system boosting properties and for detoxifying the body, especially from heavy metals. 
Golden Chlorella can easily be added to all foods without disrupting consumers’ eating or cooking habits. This unique product is effectively taking micro-algae from a complement to an easy-to-use daily ingredient that will improve both our health and carbon-footprint. Golden Chlorella is fermented to insure the highest levels of micro- and macro nutrients. 


Best Innovation Award Winner: Chromologics

Leadership Team - Gerit Tolborg, CEO; Anders Ødum, CSO

Chromologics, a danish biotech company has developed a patented fermentation process, employing a non-GMO filamentous fungus for the production of bio-based pigments. Their lead product is a red color, called ChromoRed, whose technical properties are more pH stable and heat stable than most of the competing natural red colorants.

The company started in September 2016 and is growing faster than expected, fulfilling the worldwide need for natural foods and natural ingredients. Color is key when deciding which food to purchase and these types of trends have led major companies such as Nestle to aim to get rid of synthetic colors and switch completely to natural colors. 

FiE - Start up Innovation Challenge - Best Innovation

Best Innovation Award

The winner of this prize will receive:

  • A personalized support program to develop their activity. This includes technical expertise, material resource and an expert network of professionals in the sector, provided by Vaucluse Provence Attractivité.
  • A bespoke lead generation campaign developed by UBM. Have the opportunity to reach a target audience within our database of 250,000+ industry contacts with unique content such as interviews, blog posts and video
  • A stand at Hi Europe 2018 or FiE Europe 2019 for you to promote your products to thousands of engaged industry professionals with high purchasing power
  • Conciergerie by Presans will offer a phone call discussion with worldwide high-qualified scientific and technological experts that are pre-selected by Presans Fellows (previous R&D Directors/CTOs of large-size companies).

FiE - Start up Innovation Challenge - Best Natural Ingredient

Best Natural Ingredient Award

Sponsored by Naturex

The winner of this prize will receive six months access to offices in Naturex’s headquarters with privileged access to its advanced equipment, laboratories, the most advanced methods of analysis, a dedicated pilot for the scale -up of the project. All this is complemented by Naturex’s regulatory and marketing resources who are willing to assist the project leaders in all critical stages of development.

Don't miss your chance at Hi Europe 2018!

Sign-up your interest

  If you are a start-up and are interested in entering the Start-up Innovation Challenge at Hi Europe 2018, please contact