Driving change in food ingredients

Supporting startups

Awarding the industry's bests

Inspiring sustainable business

Startup Innovation Challenge

Are you an industry newcomer looking to fast-track your innovative project? Come and pitch your idea to a jury of experts, investors and key industry players. Become one of the tastemakers of tomorrow!


  • Accelerate your business idea
  • Place your brand in front of a global audience
  • Get support from leading experts
  • Grow your network


Location: Innovation Hub, 3.0K246

Sustainability Hub

Discover sustainable food solutions from farm to fork. This year's event sustainability will feature essential insights into everything from measuring your carbon footprint and understanding regulatory frameworks to building a sustainable brand.

This is your chance to future-proof both your business and the health of the planet!

What to expect:

  • Sustainability experts
  • Greener ingredients solutions
  • Up-to-date knowledge & insights


Location:  4.0K41

Innovation Tours

In association with Nutrimarketing, discover new products and suppliers on our Innovation Tour. All tours are in English and selected ones will be available to watch on-demand too.

This year's tours:

Day 1:

  • Plant-based
  • Health and wellbeing

Day 2:

  • Reformulation and ingredient innovations
  • Alternative ingredients and solutions 

Day 3:

  • Sustainability

Departing point: Innovation Tours Meeting Point, 4.1H182

Innovation Hub

Join us onsite for a unique in-person programme highlighting food & beverage innovations and exploring the latest market trends.

What to expect:

  • Food trends
  • Prominent industry experts 
  • The latest innovations

Location: 3.0K246

Exhibitor Showcase Theatre 

Meet the suppliers and hear first-hand about their latest research, new ingredients and key market insights.

What to expect:

  • Exciting new products
  • Leading brand names
  • Cutting-edge information

Location: 3.0K20

New Product Zone

Discover an extensive selection of the most innovative products, showcased alongside insightful information. The New Product Zone showcases product innovations from leading F&B industry players and provides the perfect opportunity to give new ingredients the introduction they deserve to the market. A popular area for visitors and the press, this feature has become a trendsetting spot for the food industry.

Powered by Innova Market Insights.


Location: Hall 4.1 Foyer

Networking Events


Be amongst the future tastemakers

Fi Europe crowd photo


Shape tomorrow's tastes

Fi Europe products


Make a lasting impression