Innovation Tours

Discover new products and suppliers at Fi Europe 2021 first hand - In association with Nutrimarketing.
This year, all the tours will be available on-demand. 
Watch the tours at your convenience to discover new ingredients for your future products. 

Plant-Based

The plant-based trend is gaining momentum and taking new directions as climate change has emphasized the need for sustainable food supply chains and created a growing number of climate-conscious consumers. According to BIS Research, the market for plant-based products is expected to reach $480.43 Bn in 2024 with a CAGR of 13.82% between 2019 & 2024 . Watch this tour, brought to you from the Fi Europe show floor, to discover new ingredients for your future plant-based products.

Sustainability

According to FMCG Gurus, 71% of consumers worldwide feel more concerned about environmental issues as a result of Covid-19 and 47% say they pay more attention to environmental claims. From global warming, CO2 emissions, plastic waste pollution, food waste, deforestation, and air pollution, to the extinction of animal and/or plant species,... the list of concerns is as long as the expectations of consumers towards the food industry are high. Watch this tour, brought to you from the Fi Europe show floor, to discover the latest sustainable initiatives by food ingredients’ suppliers.

Health and Well-being

Consumers are increasingly aware of the impact of their diet on their health and as a result of Covid-19 their expectations in terms of healthier alternatives are growing.
According to a study by FMCG Gurus (2020) , 84% of consumers worldwide were mainly concerned about how the virus affected their health and well-being and 79% of consumers were concerned about the effects on the health of their loved ones. Watch this tour, brought to you from the Fi Europe show floor, to discover the latest developments in innovative healthy products.

Reformulation

Reformulating for the modern consumer often requires replacing unhealthy, artificial or highly processed ingredients by nutrient-dense, natural or raw ones. Besides solutions for sugar or salt reduction, consumers are also looking for natural ingredients and less processed products, made in a traditional and sustainable way, with familiar ingredients, by real people and with full transparency about the origin of the ingredients. Watch this tour, brought to you from the Fi Europe show floor to discover new ideas for reformulation.