Regional Consumer Trend Updates

Consumers are being proactive towards their health and adopting a prevention-over-cure approach to wellness. As such, they want better-for-you products that can easily be incorporated into daily diets, meaning such products also need to be seen as tasty and affordable. This report examines consumer attitudes and behaviour in Africa and the Middle East.

The main topics covered are:
• Consumers are taking a more proactive approach to health maintenance
• Boosting immune system through functional products
• The power of plants
• Better-for-you alternatives
• Consumers want products that they deem to be guilt-free and conveniently nutritious

Over the last couple of decades, the health and wellness of consumers in Asia Pacific have been significantly impacted by a variety of issues, such as the westernisation of diets and increased industrialisation. This report examines consumer attitudes and behaviour in Asia Pacific.

The main topics covered are:

• Consumers re-evaluating their health in the wake of COVID-19
• Boosting immune system through functional products
• The power of plants
• Better-for-you alternatives
• Products that challenge sensory perceptions

Much attention has been given to the dietary habits of consumers in North America in the last couple of decades. High levels of processed food consumption, excessive sugar intake, as well as the tendency to over-indulgence and not monitor nutritional intake, has resulted in the continued growth of lifestyle-related health problems. This report examines the changing attitudes and behaviour in the region.

The main topics covered are
:

• Consumers are making conscious attempts to improve their dietary habits
• Substitutes to modify intake of dairy and meat
• Products that offer guilt-free indulgence
• Consumers are being more proactive in address environmental issues
• Menu innovation within the foodservice sector

Over the last couple of decades, lifestyles have changed considerably in South America, especially in urban areas. This report examines the top trends influencing consumer attitudes and behaviour in South America.

The main topics covered are:

• Consumers are taking active steps to improve their diets and lifestyles
• Boosting the immune system
• Switching to plant-based alternatives
• Guilt-free and conveniently nutritious products
• Innovation is needed within the foodservice sector to target discerning consumers

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What does the report offer?

Regional consumer trend updates- Europe
(in cooperation with FMCG Gurus)
 

  • Addressing dietary habits and mental wellbeing are a priority
  • Focus on disease management in the wake of COVID-19
  • Plant-based alternatives mimicking the experience of eating animal produce
  • Moments of guilt-free indulgence
  • Customised health products dealing with specific health needs