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Session moderator: Jacob Thundil, Director, Cocofina
Time: 10:30
Title: New consumer behaviours and opportunities for innovation in beverages
Synopsis: HMT the Global Positioning Experts in Nutrition, Health & Wellness Innovation will give a sharp summary on the emerging segments from New consumer behaviours and teach the audience how to respond to these with the right innovative propositions.
Speaker: Aurore de Monclin, Managing Partner, Healthy Marketing Team
Time: 11:00
Title: Healthy innovation in energy drinks
Synopsis: A new generation of energy drinks is emerging, with healthier product benefits catering to a new wellness-oriented target audience. The session will focus on the key aspects of these innovative products and on other trends emerging in the European marketplace.
Speaker: Robin Lybeck, Managing Director-Europe, Celsius Holdings Inc
Time: 11:30
Title: Generating superior yeasts for beverage production and using machine learning to understand fermentation aromas
Synopsis: Producing flavorful fermented beverages requires flavorful yeast. Over the past years, we collected thousands of yeast strains from various industries and locations, including some medieval breweries, distilleries and spontaneous fermentations. Fermentation assays revealed enormous differences in aroma production, fermentation efficiency and stress tolerance. In addition, DNA analysis revealed the history and domestication of today’s yeasts, and also opened the doors to understanding and improving aroma formation. Using these resources, our team is produced new, superior yeast variants with specific properties and aroma profiles. In addition, we are leveraging the power of high-throughput chemical analysis and the availability of consumer databases with machine learning to understand the chemistry behind aroma formation and consumer appreciation.
Speaker: Prof. Kevin Verstrepen, Director, Center for Microbiology, Leuven Institute for Beer Research
Time: 12:00
Title: The changing attitudes of consumers to alcohol and sugar, and how the industry needs to respond with quality non-alcoholic beverages
Synopsis: Over the past 10 years, consumers' attitudes to alcohol have changed dramatically: consumption is dropping, teetotalism is on the rise, and fewer people are consuming habitually. But the critical barrier to alcohol reduction has typically sited as the lack of quality non-alcoholic alternatives. On an evening out, or at home, consumers expect the same quality of flavour and experience that they are used to from traditional alcoholic serves. The session will look at how the industry is responding with a range of different products, how they are positioned, and how kombucha, when brewed and served correctly, can potentially provide the best alternative to wines and champagnes on the bar or in the restaurant.
Speaker: David Begg, Founder and CEO, Real Kombucha
Time: 12:30
Title: Ingredients and functionality in soft drinks
Synopsis: Functional Ingredient or Additive? Additives are, by definition, food safe materials added to support product stability, food safety or sensory quality in a product, but are often seen as different to functional ingredients, so what is the difference? Is it their source or the type of function they contribute to the product? One of these ingredients is colour – it can be added as a colour or as a Colouring Foods what are the differences between these materials? Do they perform in the same way across shelf life? Flavours can be natural, but may not be from the Named Fruit in a formulation, what implications does this have for labelling, and performance in product? What is the difference in function between a flavour and a flavour modifier, are sweeteners simply another type of flavour? A final consideration – how do these ingredients interact with one another in a soft drink matrix, particularly when the formulation is clean label with no added sugar?
Speaker: Cheryl Walker, Technical Manager, Britvic PLC
Time: 13.00 - 14:15
Refreshments and networking