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Sophia Nadur has more than 25 years’ marketing & innovation experience at Coca-Cola, Mars, Unilever, and Kraft, where she developed and led complex marketing activities and NPD across multiple food & drink categories in Europe, China, the USA, and Latin America. She now runs her own global innovation consultancy practice supporting companies needing to reformulate and/or reposition product portfolios. She is also a qualified lawyer and the co-founder of a London-based beverage start-up that developed a range of ancient TCM wellness drinks on sale in UK, the Middle East, China and elsewhere.