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Rob has an impressive multi-disciplinary track-record of 14 roles within 24 years. He has lived and worked in the Netherlands, Indonesia (1991), Malaysia (1992), Belgium (1993) and the United Kingdom (1998-2001). Some of highlights from his career include: optimization of the quality of Maltesers® during his time in the UK, coordination of the launch of Celebrations® in continental Europe and launching healthier Chocolate (Cocoa Via™) in Belgium. Rob loves the development of products and of people; as a coach and MBTI practitioner. Rob is member of the Advisory Council of Wageningen University (Food Technology & Food Safety) as well as a working group member of the Consumers Goods Forum.