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Jon Benninger is Vice President & Market Leader - SupplySide at Informa Markets. He focuses on the strategic direction and growth of SupplySide West, SupplySide East, and Natural Products Insider and works closely with top clients on their go-to-market strategies. He coordinates with leaders of the other Informa health and nutrition events and brands including Natural Products Expo West, Vitafoods, Food ingredients, NEXT and Nutrition Business Journal. Benninger joined Virgo Publishing in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry and has served as editor, publisher, group publisher, business development director, and vice president of business development prior to his current position. Benninger is a frequent speaker and moderator at industry events. He is active in industry associations and advocacy efforts including as a past board member of Citizens For Health, past board member and president of Dietary Supplement Education Alliance, past board member of Natural Products Foundation, and current member of American Botanical Council Director’s Circle, member of American Herbal Products Association communications committee, member of Council for Responsible Nutrition communications and media outreach committee, and member of United Natural Products Alliance. He received the 2010 CRN Apple Award for Industry Service, the 2014 AHPA Visionary Award, the 2014 Natural Products Association Industry Champion Award, and the 2018 American Botanical Council "Mark Blumenthal" Community Builder Award. He serves on the board of trustees for Southwest College of Naturopathic Medicine, an accredited 4-year medical school in Phoenix. Benninger received his journalism degree from Arizona State University in 1991.