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Florencia is a market analyst at Innova Market Insights, a leading international market research company that tracks new food and beverage product launches. Showing what food manufacturers are doing around the world, The Innova Database is the product of choice of product development and marketing professionals in the industry. Florencia holds a master’s degree in science & health food innovation management, which provides a perfect basis for effective analysis in dynamic categories with the challenge to de liver and convey functional benefits to consumers.